Marketing 3000 Practice Test Questions with
Verified Correct Answers
Which of the following is the most frequently used marketing stimulus used to trigger
"problem/need recognition" with consumers?
a) Expanding distribution
b) Lowering price
c) Promotion (advertising)
d) New product development
e) Product destruction (marketers go out and destroy people's possessions)
Promotion (advertising)
What are sales and profits doing during the product life cycle stage where role models
(who influence others) are targeted?
a) Declining
b) Slowing or flattening
c) Growing
d) Low
e) None of the above
Growing
The perishability of services requires that which of the following is needed?
a) Inventory control
b) Multi-branding
, c) Brand extensions
d) A recovery strategy and flexible pricing
A recovery strategy and flexible pricing
Generally, the most important determinant of social class is which of the following?
a) Income
b) Savings
c) Occupation
d) Education level
e) Neighborhood
Occupation
New product development is important for which of the following reasons?
a) Higher profitability
b) Survivability
c) Affects our society, the way we live
d) All of the above
All of the above
Which of the following is something marketers can do to reduce a consumer's
information search cost?
a) Expand distribution
b) Provide less information on website
c) Lower the price
Verified Correct Answers
Which of the following is the most frequently used marketing stimulus used to trigger
"problem/need recognition" with consumers?
a) Expanding distribution
b) Lowering price
c) Promotion (advertising)
d) New product development
e) Product destruction (marketers go out and destroy people's possessions)
Promotion (advertising)
What are sales and profits doing during the product life cycle stage where role models
(who influence others) are targeted?
a) Declining
b) Slowing or flattening
c) Growing
d) Low
e) None of the above
Growing
The perishability of services requires that which of the following is needed?
a) Inventory control
b) Multi-branding
, c) Brand extensions
d) A recovery strategy and flexible pricing
A recovery strategy and flexible pricing
Generally, the most important determinant of social class is which of the following?
a) Income
b) Savings
c) Occupation
d) Education level
e) Neighborhood
Occupation
New product development is important for which of the following reasons?
a) Higher profitability
b) Survivability
c) Affects our society, the way we live
d) All of the above
All of the above
Which of the following is something marketers can do to reduce a consumer's
information search cost?
a) Expand distribution
b) Provide less information on website
c) Lower the price
