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marketing exam 4
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1. ______: consists of all activities involved in selling, retailing
renting, and providing products and services to ul-
timate consumers for personal family, or household
use
2. form of ownership distinguishes retail outlets based independent
on whether ____ retailers, _____ chains, or ______ corporate
systems own the outlet contractual
3. levels of service: the degree of service provided to the self
customer from three types of retailers: ___-, _____-, limited
and ___-service full
4. independent chains account for __million stores in 3.8
the US
5. corporate chains have multiple ____ under ____ own- outlets
ership common
6. contractual systems are ____ stores that work to- independent
gether to act as a chain
7. a ____ ____ describes how many different types of merchandise line
products a store carries and in what assortment
8. ____ of ____ ____ means the store carries a large depth
assortment of each product item; examples = (spe- product line
cialty outlets like ___ sporting goods) & (category
killers-barnes and nobels)
9. ____ of _____ ___ describes the variety of different breadth
product items a store carries (example = Walmart product line
[general merchandise stores])
10. ______ merchandising consists of offering several scrambled
unrelated product lines in a single store
11. A ___ is a form of scrambled merchandising, which hypermarket
consists of a large store (over 200k square feet) that
offers everything in a single outlet, eliminating the
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need for consumers to shop at more than one loca-
tion
12. the main contractual marketing system is ____ (a franchises
cheap example is subway)
13. ____ competition consists of competition between intertype
very dissimilar types of retail outlets that results from
a scrambled merchandising policy (example: donuts
or flowers)
14. ____ consists of using the telephone to interact with telemarketing
and sell directly to consumers
15. Self-service: customers ___ functions (example = perform
Redbox)
16. limited services: provide some _____ (example services
self-checkout)
17. full service: provide ___ services to customers (ex- full
ample = Nordstrom)
18. retail positioning matrix: matrix that positions retail breadth
outlets on two dimensions: ____ of product line & value
___ added, such as location, product reliability, or
prestige
19. ____ ___ consists of the activities related to manag- retailing mix
ing the store and the merchandise in the store, which
includes retail pricing, store location, retail commu-
nication, and merchandise
20. ___-____ retailing consists of selling brand-name off price
merchandise at lower than regular prices
21. ____ _____ ___ is the oldest retail setting, usually central business
located in the community's downtown area district
22.
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____ _____ _____ are retail locations that consist of regional shopping
50 to 150 stores that typically attract customers who centers
live or work within a 5-10 mile range, often containing
two or three anchor stores
23. ______ ____ _____: a retail location that typically community shop-
has one primary store (department store branch) and ping center
often 20 - 40 smaller outlets, serving a population of
consumers who are within a 10-20 minute drive
24. ___ ___ is a retail location that consists of a cluster of strip mall
neighborhood stores to serve people who are within
a 5-10 minute drive
25. ____ ____ is a retail location that consists of a huge power center
shopping strip with multiple anchor (or national)
stores
26. ____ _____: is the use of displays, coupons, product shopper market-
samples, and other brand communications to influ- ing
ence shopping behavior in a store
27. ____ management: is an approach to managing the category
assortment of merchandise in which a manger is
assigned the responsibility for selecting all products
that consumers in a market segment might view as
substitutes for each other, with the objective or max-
imizing sales and profits in the category
28. ___ of _____: a concept that describes how new forms wheel
of retail outlets enter the market retailing
29. ____ ____ ____: the process of growth and decline retail life cycle
that retail outlets, like products, experience, consist-
ing of the early growth, accelerated development, ma-
turity, and decline stages
30. ____ retailers: utilize and integrate a combination of multichannel
traditional store formats and non store formats such
marketing exam 4.pdf marketing exam 4.pdf marketing exam 4.pdf
marketing exam 4
Study online at https://quizlet.com/_d3yqq9
1. ______: consists of all activities involved in selling, retailing
renting, and providing products and services to ul-
timate consumers for personal family, or household
use
2. form of ownership distinguishes retail outlets based independent
on whether ____ retailers, _____ chains, or ______ corporate
systems own the outlet contractual
3. levels of service: the degree of service provided to the self
customer from three types of retailers: ___-, _____-, limited
and ___-service full
4. independent chains account for __million stores in 3.8
the US
5. corporate chains have multiple ____ under ____ own- outlets
ership common
6. contractual systems are ____ stores that work to- independent
gether to act as a chain
7. a ____ ____ describes how many different types of merchandise line
products a store carries and in what assortment
8. ____ of ____ ____ means the store carries a large depth
assortment of each product item; examples = (spe- product line
cialty outlets like ___ sporting goods) & (category
killers-barnes and nobels)
9. ____ of _____ ___ describes the variety of different breadth
product items a store carries (example = Walmart product line
[general merchandise stores])
10. ______ merchandising consists of offering several scrambled
unrelated product lines in a single store
11. A ___ is a form of scrambled merchandising, which hypermarket
consists of a large store (over 200k square feet) that
offers everything in a single outlet, eliminating the
marketing exam 4.pdf marketing exam 4.pdf marketing exam 4.pdf
, marketing exam 4.pdf marketing exam 4.pdf 2 of 18
marketing exam 4
Study online at https://quizlet.com/_d3yqq9
need for consumers to shop at more than one loca-
tion
12. the main contractual marketing system is ____ (a franchises
cheap example is subway)
13. ____ competition consists of competition between intertype
very dissimilar types of retail outlets that results from
a scrambled merchandising policy (example: donuts
or flowers)
14. ____ consists of using the telephone to interact with telemarketing
and sell directly to consumers
15. Self-service: customers ___ functions (example = perform
Redbox)
16. limited services: provide some _____ (example services
self-checkout)
17. full service: provide ___ services to customers (ex- full
ample = Nordstrom)
18. retail positioning matrix: matrix that positions retail breadth
outlets on two dimensions: ____ of product line & value
___ added, such as location, product reliability, or
prestige
19. ____ ___ consists of the activities related to manag- retailing mix
ing the store and the merchandise in the store, which
includes retail pricing, store location, retail commu-
nication, and merchandise
20. ___-____ retailing consists of selling brand-name off price
merchandise at lower than regular prices
21. ____ _____ ___ is the oldest retail setting, usually central business
located in the community's downtown area district
22.
marketing exam 4.pdf marketing exam 4.pdf marketing exam 4.pdf
, marketing exam 4.pdf marketing exam 4.pdf 3 of 18
marketing exam 4
Study online at https://quizlet.com/_d3yqq9
____ _____ _____ are retail locations that consist of regional shopping
50 to 150 stores that typically attract customers who centers
live or work within a 5-10 mile range, often containing
two or three anchor stores
23. ______ ____ _____: a retail location that typically community shop-
has one primary store (department store branch) and ping center
often 20 - 40 smaller outlets, serving a population of
consumers who are within a 10-20 minute drive
24. ___ ___ is a retail location that consists of a cluster of strip mall
neighborhood stores to serve people who are within
a 5-10 minute drive
25. ____ ____ is a retail location that consists of a huge power center
shopping strip with multiple anchor (or national)
stores
26. ____ _____: is the use of displays, coupons, product shopper market-
samples, and other brand communications to influ- ing
ence shopping behavior in a store
27. ____ management: is an approach to managing the category
assortment of merchandise in which a manger is
assigned the responsibility for selecting all products
that consumers in a market segment might view as
substitutes for each other, with the objective or max-
imizing sales and profits in the category
28. ___ of _____: a concept that describes how new forms wheel
of retail outlets enter the market retailing
29. ____ ____ ____: the process of growth and decline retail life cycle
that retail outlets, like products, experience, consist-
ing of the early growth, accelerated development, ma-
turity, and decline stages
30. ____ retailers: utilize and integrate a combination of multichannel
traditional store formats and non store formats such
marketing exam 4.pdf marketing exam 4.pdf marketing exam 4.pdf
