COD MKT 2235 U2 - C5 Data driven decisions.pdf 8/20/2026 COD MKT 2235 U2 - C5 Data driven decisions.pdf
COD MKT 2235 U2/C5 Data driven decisions
Study online at https://quizlet.com/_f7llwl
1. Where do You: The Strategist leverages analytics to: 1) Question 2)
data-driven deci- Curate 3) Analyze 4) Optimize
sions fall in the
Digital Marketing
Analytics Frame-
work? (4)
2. Data-driven de- Lowest to highest impact questions. 1) Descriptive: What
cision Step 1: happened? 2) Diagnostic: Why did it happen 3) Predictive:
Question Gart- What will happen? 4) Prescriptive: How can we make it
ner Ascendancy happen?
Model: (4) ques-
tions
3. Descriptive Question: Ask WHAT happened?
questions "How many active users did we have on our mobile app
yesterday.
-Answers do not explain why something happened.
-Most basic--must be answered to form foundation of high
impact questions.
4. Diagnostic ques- Question: Asks WHY something happened. Why did users
tions of our mobile app spike yesterday?
-Answers contributing shifts in performance.
-Diagnostic questions are used to determine the effective-
ness of existing marketing efforts.
Result in actionable insights.
5.
1/9
COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf
, COD MKT 2235 U2 - C5 Data driven decisions.pdf 8/20/2026 COD MKT 2235 U2 - C5 Data driven decisions.pdf
COD MKT 2235 U2/C5 Data driven decisions
Study online at https://quizlet.com/_f7llwl
Predictive ques- Question: Ask WHAT will happen in the future?
tions -"How will mobile app active users change next month?"
-Look forward in time and are only as accurate as the
descriptive information and diagnostic insights used to
inform forecasts
-Answers to questions provide foresight
6. Prescriptive Question: Ask HOW to make something happen?
-How should we allocate our marketing budgets to achieve
1,000 mobile app users?
-Answer to prescriptive questions result in actionable rec-
ommendations to obtain a goal.
7. Data-driven deci- Step: Collecting and organizing data needed to explore the
sion Step 2: Cu- question in Step 1. During Step 2, strategists gather, clean
rate and connect data as needed.
8. Data-driven deci- Step: Conducting analysis to determine insights that help
sion Step 3: Ana- answer the identified business question. Use data analysis
lyze approaches to extract insights from important metrics,
dimensions and KPI.
A business measurement model explains how to identify
metrics, dimensions and KPIs that correspond with busi-
ness objectives.
2/9
COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf
COD MKT 2235 U2/C5 Data driven decisions
Study online at https://quizlet.com/_f7llwl
1. Where do You: The Strategist leverages analytics to: 1) Question 2)
data-driven deci- Curate 3) Analyze 4) Optimize
sions fall in the
Digital Marketing
Analytics Frame-
work? (4)
2. Data-driven de- Lowest to highest impact questions. 1) Descriptive: What
cision Step 1: happened? 2) Diagnostic: Why did it happen 3) Predictive:
Question Gart- What will happen? 4) Prescriptive: How can we make it
ner Ascendancy happen?
Model: (4) ques-
tions
3. Descriptive Question: Ask WHAT happened?
questions "How many active users did we have on our mobile app
yesterday.
-Answers do not explain why something happened.
-Most basic--must be answered to form foundation of high
impact questions.
4. Diagnostic ques- Question: Asks WHY something happened. Why did users
tions of our mobile app spike yesterday?
-Answers contributing shifts in performance.
-Diagnostic questions are used to determine the effective-
ness of existing marketing efforts.
Result in actionable insights.
5.
1/9
COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf
, COD MKT 2235 U2 - C5 Data driven decisions.pdf 8/20/2026 COD MKT 2235 U2 - C5 Data driven decisions.pdf
COD MKT 2235 U2/C5 Data driven decisions
Study online at https://quizlet.com/_f7llwl
Predictive ques- Question: Ask WHAT will happen in the future?
tions -"How will mobile app active users change next month?"
-Look forward in time and are only as accurate as the
descriptive information and diagnostic insights used to
inform forecasts
-Answers to questions provide foresight
6. Prescriptive Question: Ask HOW to make something happen?
-How should we allocate our marketing budgets to achieve
1,000 mobile app users?
-Answer to prescriptive questions result in actionable rec-
ommendations to obtain a goal.
7. Data-driven deci- Step: Collecting and organizing data needed to explore the
sion Step 2: Cu- question in Step 1. During Step 2, strategists gather, clean
rate and connect data as needed.
8. Data-driven deci- Step: Conducting analysis to determine insights that help
sion Step 3: Ana- answer the identified business question. Use data analysis
lyze approaches to extract insights from important metrics,
dimensions and KPI.
A business measurement model explains how to identify
metrics, dimensions and KPIs that correspond with busi-
ness objectives.
2/9
COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf COD MKT 2235 U2 - C5 Data driven decisions.pdf
