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PN2002 PACKAGED DEAL 2026 EXAM PREP QUESTIONS AND ANSWERS VIEW AHEAD PRACTICE SOLUTION.pdf

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PN2002 PACKAGED DEAL 2026 EXAM PREP QUESTIONS AND ANSWERS VIEW AHEAD PRACTICE SOLUTION.pdf

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PN2002 PACKAGED DEAL 2026 EXAM PREP
QUESTIONS AND ANSWERS VIEW AHEAD
PRACTICE SOLUTION

◉ AIDA.
Answer: awareness
interest
desire
action
predicts action as attitude strengthens
underlies concept of "purchase funnel"


◉ interactive & offline.
Answer: personal selling
sales promotion
direct marketing


◉ interactive & online.
Answer: direct marketing
online marketing

,◉ passive & offline.
Answer: advertising
sales promotions
public relations
direct marketing


◉ passive & online.
Answer: direct marketing


◉ types of IMC.
Answer: online
advertising
personal selling
sales promotion
public relations
direct marketing


◉ advertising.
Answer: most visible element of IMC
creates widespread awareness & generates interest
work best when benefit is clear, linked

, ◉ personal selling.
Answer: need sales force when complexity is high


◉ sales promotion.
Answer: create a call to action
can be used to stimulate short- term sales


◉ guerrilla marketing.
Answer: cost- effective
uses inventive tactics
capture public's attention at little to no cost


◉ direct marketing.
Answer: communicates directly with target consumers to generate a
response or transaction


◉ online marketing.
Answer: empowers firms with small budgets
websites, blogs, social media


◉ how is mobile marketing different from online marketing.
Answer: geolocation

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