Answers
1.The interpretation of the healthcare organization's role
with respect to healthcare values would require:
a. Establishing corporate goals and major institutional policies
b. Ensuring that the community served by the facility is well
informed about the organization's goals and performances
c. Developing a mission statement indicating the organization's
fundamental purpose or reason for existence, in order to guide
organizational behavior
d. Creating a corporate vision of the organization's governing
authority
Answer: c. Developing a mission statement indicating the
organization's fundamental purpose or reason for existence, in order to
guide organizational behavior
2.Which one of the following statements is in accordance with
the principle of delegation?
a. The executive who subscribes to the principle of delegation
knows what he/she wants to accomplish and exercises control
over the work schedule of subordinates
b. A executive explains how he/she wants things done and
points out how the subordinate's contribution fits into the
,overall plan
c. A successful executive gives instructions, telling subordinates
exactly how and in what sequence things should be done
d. In applying the principle of delegation, an executive makes
relatively few decisions personally and frames orders in a broad
general terms.
Answer: d. In applying the principle of delegation, an executive makes
relatively few decisions personally and frames orders in a broad general
terms.
3.Before submission of the annual business plan to the
governing authority, the plan should be developed by:
a. Recommendations from the finance committee, on the basis
of its estimate of income for the budget year.
b. the heads of the profits center, considering each center's
anticipated rev- enue and expenses, with the CEO collating
c. Key executives, after receiving recommendations from heads
of operating divisions
d. The heads of the operating divisions, with the CEO collating
Answer: c. Key executives, after receiving recommendations from
heads of operating divisions
4.Most products and services enter a period of decline. Unless
compelling reasons prevail, continuing a declining product or
service is costly because:
,a. Increased turnover of personnel will occur
b. Continuation will set an undesirable precedent concerned
with maintaining the status quo
c. The program will consume a disproportionate amount of
management time
and delay the search for replacement.
d.The organizations will be perceived as being insensitive to the
marketplace-
Answer: c. The program will consume a disproportionate amount of
management time and delay the search for replacement.
5.Once a market research problem has been identified, the
researcher's next step is to:
a. Conduct a literate search
b. Conduct focus groups and collect data
c. Specify information needs
d. Design a data-collection instrument
Answer: c. Specify information needs
6.A key concept for marketing healthcare is to:
a. Maximize the customer's participation in the selling process
b. Advertise and promote existing services
c. Adapt services to customer's needs
d. Emphasize specialization
, Answer: c. Adapt services to customer's needs
7.Performance rating scales-which are the oldest and most
widely used per- formance appraisal procedures - are of two
general types: The continuous scale and the:
a. Equitable scale
b. Discrete Scale
c. Field Rating
d. Behavioral anchored rating
Answer: b. Discrete Scale
8.A successful healthcare organization usually has a unique and
well articu- lated company philosophy that represents a clear
picture of the organization's objectives, norms and values.
Employee motivation to support this philoso- phy would be
greatest when the company:
a. Maintains a program that provides employees with a wide
variety of social, cultural, and recreational activities
b. Emphasizes financial rewards, including strong employee
benefits
c. Provides a training program that is well communicated,
understood by employees, and enforced by executive
managements
d. Continues a major effort to articulate employee rights in such
areas as grievances, affirmative action, and human rights