WGU D174 STUDY GUIDE
Porter's Value Chain - Answers - Primary: inbound logistics, operations, outbound
logistics, marketing and sales, service
Support: firm infrastructure, human resource mgmt, tech development, procurement
-primary activities generate revenues
service - Answers - Any activity that fulfills a human want or need and returns money to
those who provide it.
inbound logistics - Answers - The area of logistics that involves bringing raw materials,
packaging, other goods and services, and information from suppliers to producers.
Operations - Answers - the activities and processes used in making both tangible and
intangible products
Outbound logistics - Answers - The area of logistics that involves managing the flow of
finished products and information to business buyers and ultimate consumers (people
like you and me).
Marketing - Answers - the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
sales - Answers - performs the function of selling goods or services
Miles and Snow's Strategy Types - Answers - Analyzers, prospectors, defenders, and
reactors
Analyzers - Answers - companies using an adaptive strategy that seeks to minimize risk
and maximize profits by following or imitating the proven successes of prospectors
Prospectors - Answers - companies using an adaptive strategy that seeks fast growth
by searching for new market opportunities, encouraging risk taking, and being the first
to bring innovative new products to market
Defenders - Answers - companies using an adaptive strategy aimed at defending
strategic positions by seeking moderate, steady growth and by offering a limited range
of high-quality products and services to a well-defined set of customers
Reactors - Answers - companies that do not follow a consistent adaptive strategy but
instead react to changes in the external environment after they occur
, Form Utility - Answers - the elements of the composition and appearance of a product
that make it desirable
Time Utility - Answers - Adding value to products by making them available when
they're needed.
place utility - Answers - Adding value to products by having them where people want
them.
Possession Utility - Answers - Usefulness created when ownership of a product is
transferred from the seller to the user
Porter's Five Forces - Answers - threat of entry, threat of substitute, supplier power,
buyer power, and competitive rivalry
SWOT analysis - Answers - strengths, weaknesses, opportunities, threats
BCG Matrix: Stars - Answers - high growth, high market share
BCG Matrix: Dogs - Answers - low growth, low market share
BCG Matrix: Cash Cows - Answers - low growth, high market share
BCG Matrix: Question Marks - Answers - high growth, low market share
Channel Strategy - Answers - involves the decisions a manufacturer makes to
effectively and efficiently move its products to the customer
straight product extension - Answers - marketing a product in a foreign market without
making any changes to the product
product adaptation - Answers - adapting a product to meet local conditions or wants in
foreign markets
product invention - Answers - creating new products or services for foreign markets
Demand-Oriented Pricing - Answers - A pricing method in which the price of a product is
changed according to its demand; a product will have a higher price when the demand
is strong and a lower price when it is weak.
value-based pricing - Answers - setting the price at a level that seems to the customer
to be a good price compared to the prices of other options
price skimming - Answers -
Porter's Value Chain - Answers - Primary: inbound logistics, operations, outbound
logistics, marketing and sales, service
Support: firm infrastructure, human resource mgmt, tech development, procurement
-primary activities generate revenues
service - Answers - Any activity that fulfills a human want or need and returns money to
those who provide it.
inbound logistics - Answers - The area of logistics that involves bringing raw materials,
packaging, other goods and services, and information from suppliers to producers.
Operations - Answers - the activities and processes used in making both tangible and
intangible products
Outbound logistics - Answers - The area of logistics that involves managing the flow of
finished products and information to business buyers and ultimate consumers (people
like you and me).
Marketing - Answers - the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
sales - Answers - performs the function of selling goods or services
Miles and Snow's Strategy Types - Answers - Analyzers, prospectors, defenders, and
reactors
Analyzers - Answers - companies using an adaptive strategy that seeks to minimize risk
and maximize profits by following or imitating the proven successes of prospectors
Prospectors - Answers - companies using an adaptive strategy that seeks fast growth
by searching for new market opportunities, encouraging risk taking, and being the first
to bring innovative new products to market
Defenders - Answers - companies using an adaptive strategy aimed at defending
strategic positions by seeking moderate, steady growth and by offering a limited range
of high-quality products and services to a well-defined set of customers
Reactors - Answers - companies that do not follow a consistent adaptive strategy but
instead react to changes in the external environment after they occur
, Form Utility - Answers - the elements of the composition and appearance of a product
that make it desirable
Time Utility - Answers - Adding value to products by making them available when
they're needed.
place utility - Answers - Adding value to products by having them where people want
them.
Possession Utility - Answers - Usefulness created when ownership of a product is
transferred from the seller to the user
Porter's Five Forces - Answers - threat of entry, threat of substitute, supplier power,
buyer power, and competitive rivalry
SWOT analysis - Answers - strengths, weaknesses, opportunities, threats
BCG Matrix: Stars - Answers - high growth, high market share
BCG Matrix: Dogs - Answers - low growth, low market share
BCG Matrix: Cash Cows - Answers - low growth, high market share
BCG Matrix: Question Marks - Answers - high growth, low market share
Channel Strategy - Answers - involves the decisions a manufacturer makes to
effectively and efficiently move its products to the customer
straight product extension - Answers - marketing a product in a foreign market without
making any changes to the product
product adaptation - Answers - adapting a product to meet local conditions or wants in
foreign markets
product invention - Answers - creating new products or services for foreign markets
Demand-Oriented Pricing - Answers - A pricing method in which the price of a product is
changed according to its demand; a product will have a higher price when the demand
is strong and a lower price when it is weak.
value-based pricing - Answers - setting the price at a level that seems to the customer
to be a good price compared to the prices of other options
price skimming - Answers -
