WGU D174 PRE-ASSESSMENT QUESTIONS AND
CORRECT ANSWERS
Correct
Incorrect
1 of 70
Term
A company just released a new model of expensive running shoes. A
consumer likes the shoes and decides to purchase them after reading
preliminary reviews about the value and performance of the shoes.
Which product adoption process group is this consumer in?
a) laggards
b) innovators
c) late majority
d) early majority
Give this one a try later!
d) cost-based d) early majority
, c) product adaption d) early adopters
Don't know?
2 of 70
Term
What is an example of a facilitating function?
a) Using marketing communications that usually relate to promotion
activities
b) Decreasing the number of transactions to reduce end user price
c) Providing financing
d) Selling by using a manufacturer sales force or representative
Give this one a try later!
c) Providing financing b) outbound logisitics
a) demographics b) marketing plans
Don't know?
3 of 70
Term
,a domestic company wants to expand the marketing of an existing
product to an international market. the company is willing to meet the
legal and local product requirements of this new location as part of the
marketing strategy. which global product strategy should the company
use?
a) product invention
b) forward invention
c) product adaption
d) direct product extension
Give this one a try later!
b) potential entrants a) product adaption
c) product adaption d) early adopters
Don't know?
4 of 70
Term
What is an example of an external factor that commonly affects
marketing decisions?
a) demographics
b) customer inquiries
, c) salesperson information systems
d) customer orders
Give this one a try later!
d) one-price pricing a) captial
b) marketing plans a) demographics
Don't know?
5 of 70
Term
Which step in the service-profit chain is directly after customer
satisfaction?
a) revenue growth and profitability
b) internal service quality
c) customer loyalty
d) exmployee satisfaction
Give this one a try later!
a) captive pricing c) customer loyalty
a) cost-plus pricing a) reverse logistics
CORRECT ANSWERS
Correct
Incorrect
1 of 70
Term
A company just released a new model of expensive running shoes. A
consumer likes the shoes and decides to purchase them after reading
preliminary reviews about the value and performance of the shoes.
Which product adoption process group is this consumer in?
a) laggards
b) innovators
c) late majority
d) early majority
Give this one a try later!
d) cost-based d) early majority
, c) product adaption d) early adopters
Don't know?
2 of 70
Term
What is an example of a facilitating function?
a) Using marketing communications that usually relate to promotion
activities
b) Decreasing the number of transactions to reduce end user price
c) Providing financing
d) Selling by using a manufacturer sales force or representative
Give this one a try later!
c) Providing financing b) outbound logisitics
a) demographics b) marketing plans
Don't know?
3 of 70
Term
,a domestic company wants to expand the marketing of an existing
product to an international market. the company is willing to meet the
legal and local product requirements of this new location as part of the
marketing strategy. which global product strategy should the company
use?
a) product invention
b) forward invention
c) product adaption
d) direct product extension
Give this one a try later!
b) potential entrants a) product adaption
c) product adaption d) early adopters
Don't know?
4 of 70
Term
What is an example of an external factor that commonly affects
marketing decisions?
a) demographics
b) customer inquiries
, c) salesperson information systems
d) customer orders
Give this one a try later!
d) one-price pricing a) captial
b) marketing plans a) demographics
Don't know?
5 of 70
Term
Which step in the service-profit chain is directly after customer
satisfaction?
a) revenue growth and profitability
b) internal service quality
c) customer loyalty
d) exmployee satisfaction
Give this one a try later!
a) captive pricing c) customer loyalty
a) cost-plus pricing a) reverse logistics
