WGU D174 PRE -ASSESSMENT MARKETING
MANAGEMENT - QUESTIONS AND CORRECT
ANSWERS
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - Answers -
Which two concepts are core to marketing? - Answers - Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - Answers - Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which post-
marketing concept is the focus of this company? - Answers - Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - Answers -
Promotion
A local doctor's office is deciding whether to install computer games in the waiting room
to entertain children who are waiting for appointments. Which macro-level external
factor encourages the office to install this technology? - Answers - Demographic
A company in a competitive industry needs to conduct an internal and external company
analysis to determine future marketing strategies. Which form of analysis should the
company use? - Answers - SWOT
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - Answers - Prospector
A cable company's marketing plan states that the company will lower prices during the
next year to attract customers away from competitors. At which planning level has the
statement been written? - Answers - Tactical
, A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level has
the statement been written? - Answers - Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - Answers - Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - Answers - Identify
employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate
itself from competitors. Which task should the company employ a SWOT analysis to
accomplish? - Answers - Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - Answers - Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - Answers - Joint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure should
the company use to develop these relationships? - Answers - Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign
country instead of using local distributors. Which advantage to the company would be
gained by taking this action? - Answers - Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - Answers - Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
MANAGEMENT - QUESTIONS AND CORRECT
ANSWERS
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - Answers -
Which two concepts are core to marketing? - Answers - Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - Answers - Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which post-
marketing concept is the focus of this company? - Answers - Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - Answers -
Promotion
A local doctor's office is deciding whether to install computer games in the waiting room
to entertain children who are waiting for appointments. Which macro-level external
factor encourages the office to install this technology? - Answers - Demographic
A company in a competitive industry needs to conduct an internal and external company
analysis to determine future marketing strategies. Which form of analysis should the
company use? - Answers - SWOT
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - Answers - Prospector
A cable company's marketing plan states that the company will lower prices during the
next year to attract customers away from competitors. At which planning level has the
statement been written? - Answers - Tactical
, A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning level has
the statement been written? - Answers - Tactical
A law firm hires two new attorneys to accommodate the growing needs of its largest
client. Which of Porter's five forces is this an example of? - Answers - Power of
customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - Answers - Identify
employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to separate
itself from competitors. Which task should the company employ a SWOT analysis to
accomplish? - Answers - Identify potential channels of communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - Answers - Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - Answers - Joint venture
A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure should
the company use to develop these relationships? - Answers - Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign
country instead of using local distributors. Which advantage to the company would be
gained by taking this action? - Answers - Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - Answers - Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
