WGU D174 |PA |PRE-ASSESSMENT| QUESTIONS AND
CORRECT ANSWERS
Correct 69
Incorrect 00
1 of 69
Term
Which promotional mix would be best for a company selling high
priced, technically complex products?
Sales promotion
Broadcast advertising
Personal selling
Social media
Give this one a try later!
Personal selling Cost-plus pricing
Reverse logistics Personnel selling
, Don't know?
2 of 69
Term
What are the steps of the product life cycle (first to last)
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Analysis and refinement Product extension
Introuduction, growth, maturity,
Escalation
decline
Don't know?
, 3 of 69
Term
Which term is a supply chain management strategy that involves
product returns from customers?
Inbound logistics
Forward integration
Reverse logistics
Outbound logistics
Give this one a try later!
Cost-plus pricing Personal selling
One-price pricing Reverse logistics
Don't know?
4 of 69
Term
Which characteristics describes goods offered by a business?
Wholesale
Retail
, Intangible
Tangible
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Place
Tangible
Time
Opinions Price
Don't know?
5 of 69
Term
Which two goods are categorized as intangible and nondurable
(choose two)
Graduate degree
Artwork
Shampoo
Radio program
Company logo
Concert
Give this one a try later!
Zone Tangibility
CORRECT ANSWERS
Correct 69
Incorrect 00
1 of 69
Term
Which promotional mix would be best for a company selling high
priced, technically complex products?
Sales promotion
Broadcast advertising
Personal selling
Social media
Give this one a try later!
Personal selling Cost-plus pricing
Reverse logistics Personnel selling
, Don't know?
2 of 69
Term
What are the steps of the product life cycle (first to last)
Give this one a try later!
Analysis and refinement Product extension
Introuduction, growth, maturity,
Escalation
decline
Don't know?
, 3 of 69
Term
Which term is a supply chain management strategy that involves
product returns from customers?
Inbound logistics
Forward integration
Reverse logistics
Outbound logistics
Give this one a try later!
Cost-plus pricing Personal selling
One-price pricing Reverse logistics
Don't know?
4 of 69
Term
Which characteristics describes goods offered by a business?
Wholesale
Retail
, Intangible
Tangible
Give this one a try later!
Place
Tangible
Time
Opinions Price
Don't know?
5 of 69
Term
Which two goods are categorized as intangible and nondurable
(choose two)
Graduate degree
Artwork
Shampoo
Radio program
Company logo
Concert
Give this one a try later!
Zone Tangibility