WGU D174 | OA | OBJECTIVE ASSESSMENT | PREP
TEST QUESTIONS AND CORRECT ANSWERS
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - Answers - Prospector
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - Answers - Development of global
themes
An electronics retailer is requiring Microsoft computer consumers to buy internet service
from its preferred partner or risk paying a fee for early contract termination to connect to
another internet provider. Which type of supply chain legal issue is established when
consumers accept this offer? - Answers - Tying contract
Which member is an example of an intermediary member of a marketing channel? -
Answers - Retailer
Sara bought a new designer purse for her birthday. She had never spent that much on a
purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - Answers - Value
What are the 4Ps of the marketing mix? - Answers - Product, price, place, promotion
What is a key component of the relationship-oriented marketing approach? - Answers -
Customer relationship management (CRM)
Which of the following serves as the core driver for business strategy? - Answers - Big
M
When Alice developed her marketing plan for her new store, she was cognizant that
conditions can change so her plan would also change.
TEST QUESTIONS AND CORRECT ANSWERS
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? - Answers - Prospector
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - Answers - Development of global
themes
An electronics retailer is requiring Microsoft computer consumers to buy internet service
from its preferred partner or risk paying a fee for early contract termination to connect to
another internet provider. Which type of supply chain legal issue is established when
consumers accept this offer? - Answers - Tying contract
Which member is an example of an intermediary member of a marketing channel? -
Answers - Retailer
Sara bought a new designer purse for her birthday. She had never spent that much on a
purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - Answers - Value
What are the 4Ps of the marketing mix? - Answers - Product, price, place, promotion
What is a key component of the relationship-oriented marketing approach? - Answers -
Customer relationship management (CRM)
Which of the following serves as the core driver for business strategy? - Answers - Big
M
When Alice developed her marketing plan for her new store, she was cognizant that
conditions can change so her plan would also change.
