THE BMZ ACADEMY
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, THE BMZ ACADEMY
Table of Contents
A SOCIAL MEDIA ANALYSIS STUDY TO UNDERSTAND HOW UKHOZI FM ENGAGES
ITS AUDIENCE ON FACEBOOK .................................................................................... 5
1.1 INTRODUCTION ....................................................................................................... 5
1.2 RESEARCH PROBLEM STATEMENT/MAIN ISSUE................................................ 6
1.3 SUBPROBLEMS ....................................................................................................... 7
Subproblem 1 .................................................................................................................. 7
Subproblem 2 .................................................................................................................. 8
Subproblem 3 .................................................................................................................. 8
1.4 LITERATURE REVIEW ............................................................................................. 8
1.5 THEORETICAL FRAMEWORK: NETWORK SOCIETY THEORY .......................... 11
1.6 RESEARCH DESIGN.............................................................................................. 14
1.6.1 Research approach and design............................................................................ 14
1.6.2 Data collection method ......................................................................................... 15
1.6.3 Target population ................................................................................................. 16
1.6.4 Accessible population........................................................................................... 16
1.6.5 Sampling category and sampling type .................................................................. 16
1.6.6 Sample size .......................................................................................................... 17
BMZ ACADEMY 061 262 1185/068 053 8213