AIPMM CPM PRODUCT MANAGEMENT CERTIFICATION WITH NGN
- EXAMINATION COMPLETE
QUESTIONS AND DETAILED SOLUTIONS
LATEST UPDATE THIS YEAR JUST RELEASED
Question 1: Product Management
Answer:
process of conceiving, planning, developing, testing, launching, delivery and withdrawing
products in the market. PMF - Product Management Framework
Question 2: PMF - Product Management Framework
Answer:
Product lifecycle (Product Development + Commercialization) stages plus their phases and
gates.
Question 3: PMF Benefits (5)
Answer:
1. define common language 2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments 4.
empowers product team to execute based upon agreed upon objectives and schedules 5.
facilitates continuous improvements to products and processes.
Question 4: Prodbok (body of knowledge)
Answer:
strategies, methodologies, concepts, terms and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
Question 5: X-Axis PLC Stages (6)
Answer:
, 1. New product dev/acquisition 2. introduction 3. growth/maturity/decline 4. withdrawal 5.
commercialization 6. manufacturing operations
Question 6: X-Axis phases of PLC (7)
Answer:
*go/no-go gates between each phases 1. conceive 2. plan 3. develop 4. qualify (test) 5.
launch 6. delivery 7. retire
Question 7: Phases
Answer:
prescribed, concurrent activities in PLC cross-functional gate precedes each phase
successive phases require more resource commitment
Question 8: Gates
Answer:
decision points (go, no go, Hold, Recycle) QC checkpoints Investment control checkpoints
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Question 9: Y-Axis Key players on a product team (8)
Answer:
1. Product Manager 2. Product Mktg. Manager 3. Project Manager 4. Business Analyst 5.
Dev Manager 6. QA MAnager 7. Customer Support Mgr. 8. Sales Manager X/Y
Question 10: Y-Axis Knowledge Areas (5)
Answer:
1. Business 2. Market 3. Customer 4. Product 5. Organization
,Question 11: Product Life Cycle - PLC
Answer:
Manages stages that products go through from development to withdrawal from market.
Helps you take the right action at the right time. Integrates people, data, processes and
business system New Product Development + Commercialization Product Life Cycle
Characteristics
Question 12: Product Life Cycle Characteristics
Answer:
1. Determines if each product has a different life cycle 2. Determines revenue earned 3.
Contributes to strategic marketing plan Product Life Cycle Benefits
Question 13: Product Life Cycle Benefits
Answer:
1. helps forecast and manage cash flow 2. helps identify when a product needs support,
redesign, reinvigorated, or withdrawn. 3. helps in new product development and planning
Product Portfolio
Question 14: Product Portfolio
Answer:
range of products a company has in development or available for marketplace at one time
Business Portfolio
Question 15: Business Portfolio
Answer:
collection of businesses and products that make up a company. Portfolio Analysis
Question 16: Portfolio Analysis
, Answer:
tool which helps mgmt. identify and evaluate the various businesses which make up the
company Strategic Business Unit
Question 17: Strategic Business Unit
Answer:
unit of the company that has a separate mission and objectives and that can be planned
independently from other company businesses
Question 18: New Product Development (NPD) - 1st half of PMF
Answer:
complete process of bringing a new product to market. Includes first 4 steps - conceive,
plan, develop, qualify. For: 1. new product in new markets 2. new product in existing
markets not previously targeted 3. enhance current product in existing product line. *2
parallel paths = idea generation, product design, and detail engineering + market research
and analysis
Question 19: NPD New Product Development Steps (4) - 1st half of
PMF
Answer:
1. conceive 2. plan 3. develop 4. qualify
Question 20: Key Deliverables in conceive and plan phase (7)
Answer:
1. Strategic Plan 2. Competitive analysis 3. Market Trends 4. Mktg requirements doc 5.
Business Case 6. Product Requirements doc 7. Product roadmap
Question 21: Key deliverables in Develop and test phase (5)
Answer:
- EXAMINATION COMPLETE
QUESTIONS AND DETAILED SOLUTIONS
LATEST UPDATE THIS YEAR JUST RELEASED
Question 1: Product Management
Answer:
process of conceiving, planning, developing, testing, launching, delivery and withdrawing
products in the market. PMF - Product Management Framework
Question 2: PMF - Product Management Framework
Answer:
Product lifecycle (Product Development + Commercialization) stages plus their phases and
gates.
Question 3: PMF Benefits (5)
Answer:
1. define common language 2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments 4.
empowers product team to execute based upon agreed upon objectives and schedules 5.
facilitates continuous improvements to products and processes.
Question 4: Prodbok (body of knowledge)
Answer:
strategies, methodologies, concepts, terms and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
Question 5: X-Axis PLC Stages (6)
Answer:
, 1. New product dev/acquisition 2. introduction 3. growth/maturity/decline 4. withdrawal 5.
commercialization 6. manufacturing operations
Question 6: X-Axis phases of PLC (7)
Answer:
*go/no-go gates between each phases 1. conceive 2. plan 3. develop 4. qualify (test) 5.
launch 6. delivery 7. retire
Question 7: Phases
Answer:
prescribed, concurrent activities in PLC cross-functional gate precedes each phase
successive phases require more resource commitment
Question 8: Gates
Answer:
decision points (go, no go, Hold, Recycle) QC checkpoints Investment control checkpoints
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Question 9: Y-Axis Key players on a product team (8)
Answer:
1. Product Manager 2. Product Mktg. Manager 3. Project Manager 4. Business Analyst 5.
Dev Manager 6. QA MAnager 7. Customer Support Mgr. 8. Sales Manager X/Y
Question 10: Y-Axis Knowledge Areas (5)
Answer:
1. Business 2. Market 3. Customer 4. Product 5. Organization
,Question 11: Product Life Cycle - PLC
Answer:
Manages stages that products go through from development to withdrawal from market.
Helps you take the right action at the right time. Integrates people, data, processes and
business system New Product Development + Commercialization Product Life Cycle
Characteristics
Question 12: Product Life Cycle Characteristics
Answer:
1. Determines if each product has a different life cycle 2. Determines revenue earned 3.
Contributes to strategic marketing plan Product Life Cycle Benefits
Question 13: Product Life Cycle Benefits
Answer:
1. helps forecast and manage cash flow 2. helps identify when a product needs support,
redesign, reinvigorated, or withdrawn. 3. helps in new product development and planning
Product Portfolio
Question 14: Product Portfolio
Answer:
range of products a company has in development or available for marketplace at one time
Business Portfolio
Question 15: Business Portfolio
Answer:
collection of businesses and products that make up a company. Portfolio Analysis
Question 16: Portfolio Analysis
, Answer:
tool which helps mgmt. identify and evaluate the various businesses which make up the
company Strategic Business Unit
Question 17: Strategic Business Unit
Answer:
unit of the company that has a separate mission and objectives and that can be planned
independently from other company businesses
Question 18: New Product Development (NPD) - 1st half of PMF
Answer:
complete process of bringing a new product to market. Includes first 4 steps - conceive,
plan, develop, qualify. For: 1. new product in new markets 2. new product in existing
markets not previously targeted 3. enhance current product in existing product line. *2
parallel paths = idea generation, product design, and detail engineering + market research
and analysis
Question 19: NPD New Product Development Steps (4) - 1st half of
PMF
Answer:
1. conceive 2. plan 3. develop 4. qualify
Question 20: Key Deliverables in conceive and plan phase (7)
Answer:
1. Strategic Plan 2. Competitive analysis 3. Market Trends 4. Mktg requirements doc 5.
Business Case 6. Product Requirements doc 7. Product roadmap
Question 21: Key deliverables in Develop and test phase (5)
Answer:
