MARKETO CERTIFIED EXPERT PRACTICE QUESTIONS AND
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
on Marketo servers - (answer)Where are Marketo landing pages hosted?
Forms, rectangles, images - (answer)What items do landing pages contain?
TRUE - (answer)TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - (answer)TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - (answer)What does the URL builder allow you to capture?
Property Sheet in the Landing page designer - (answer)What tool do you use to control the appearance
of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - (answer)What is
progressive profiling used for?
TRUE - (answer)TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - (answer)TRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email address will have
multiple lead records created in Marketo.
TRUE - (answer)TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
,MARKETO CERTIFIED EXPERT PRACTICE QUESTIONS AND
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
Send a Text version as well - (answer)If sending an HTML email, it is also a best practice to...
It must be approved - (answer)In order for an email to be used in a Smart Campaign...
FALSE - (answer)TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - (answer)To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - (answer)TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - (answer)What Marketo assets use templates?
The images and files folder in the Design Studio - (answer)Where can images and assets be uploaded in
Marketo?
TRUE - (answer)TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - (answer)Which type of profiling is used to capture additional new information
each time a known lead re-visits a form?
TRUE - (answer)TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to create
tasks that appear in Salesforce.com
, MARKETO CERTIFIED EXPERT PRACTICE QUESTIONS AND
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
Qualification rules - (answer)Which item defines how many times a lead can qualify for the Flow Steps(s)
in a Smart Campaign?
TRUE - (answer)TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - (answer)TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - (answer)What does the Change Status in Progression
flow step do?
Change score, wait, send email, change data value - (answer)What are some flow actions that can be
used in a Smart Campaign?
An auto-response email - (answer)What do you call an email that is sent by a trigger campaign in
response to a specific action?
Trigger - (answer)Which type of Smart Campaign listens for an action then runs when that action occurs?
Smart List, Flow, Schedule - (answer)A Smart Campaign consists of what 3 elements?
Batch - (answer)Which type of smart campaign can you schedule?
Enrich with Data.com - (answer)What tool can you use to append details to the lead record?
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
on Marketo servers - (answer)Where are Marketo landing pages hosted?
Forms, rectangles, images - (answer)What items do landing pages contain?
TRUE - (answer)TRUE or FALSE
For best deliverability, emails should use tables for layout instead of CSS.
FALSE: It's not recommended - (answer)TRUE or FALSE
It's recommended to repeat your site navigation in a Marketo Landing page.
Details from hidden fields on a form - (answer)What does the URL builder allow you to capture?
Property Sheet in the Landing page designer - (answer)What tool do you use to control the appearance
of elements on a landing page
Progressive profiling is used to capture additional new information for a lead. - (answer)What is
progressive profiling used for?
TRUE - (answer)TRUE or FALSE
A single Marketo Form can be used on multiple Marketo Landing pages?
FALSE - (answer)TRUE or FALSE
A person who fills out the same Marketo form multiple times using the same email address will have
multiple lead records created in Marketo.
TRUE - (answer)TRUE or FALSE
You can personalize an email to display the name of the lead using a lead token.
,MARKETO CERTIFIED EXPERT PRACTICE QUESTIONS AND
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
Send a Text version as well - (answer)If sending an HTML email, it is also a best practice to...
It must be approved - (answer)In order for an email to be used in a Smart Campaign...
FALSE - (answer)TRUE or FALSE
Leads who have unsubscribed will not receive operational emails.
Landing Pages - (answer)To which Program asset can you add
Marketo's social media sharing tools?
FALSE: social media tools can be added to landing pages, but not emails. - (answer)TRUE or FALSE
Social media sharing tools cannot be added to landing pages.
Emails and landing pages - (answer)What Marketo assets use templates?
The images and files folder in the Design Studio - (answer)Where can images and assets be uploaded in
Marketo?
TRUE - (answer)TRUE or FALSE
When an email is "Published to Sales
Insight", this indicates that the email is sales-available.
Progressive Profiling - (answer)Which type of profiling is used to capture additional new information
each time a known lead re-visits a form?
TRUE - (answer)TRUE or FALSE
Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to create
tasks that appear in Salesforce.com
, MARKETO CERTIFIED EXPERT PRACTICE QUESTIONS AND
CORRECT ANSWERS 100% VERIFIED!! ALREADY GRADED A+
Qualification rules - (answer)Which item defines how many times a lead can qualify for the Flow Steps(s)
in a Smart Campaign?
TRUE - (answer)TRUE or FALSE
System, campaign, lead and company tokens can be used in Flow Steps.
FALSE - (answer)TRUE or FALSE
Random Sample is an "add choice" in the send email flow step in a Marketo Campaign
Assigns the right status based upon a lead's action - (answer)What does the Change Status in Progression
flow step do?
Change score, wait, send email, change data value - (answer)What are some flow actions that can be
used in a Smart Campaign?
An auto-response email - (answer)What do you call an email that is sent by a trigger campaign in
response to a specific action?
Trigger - (answer)Which type of Smart Campaign listens for an action then runs when that action occurs?
Smart List, Flow, Schedule - (answer)A Smart Campaign consists of what 3 elements?
Batch - (answer)Which type of smart campaign can you schedule?
Enrich with Data.com - (answer)What tool can you use to append details to the lead record?
