ADOBE CERTIFIED EXPERT - MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT CERTIFICATION EXAM WITH COMPLETE
SOLUTIONS 100% VERIFIED!!
What assets can be shared between Workspaces? - (answer)Email templates, Landing page templates,
Models (including revenue models), Smart campaigns, smart lists, segmentations
What items can be cloned from one Workspace to another? - (answer)Programs, emails, landing pages,
forms
What are the possible values for Registration Source Type? (a system field) - (answer)List import,
Salesforce.com, Web form fillout, Sales email, Web service API, New person, Munchkin API, Social app,
Event partner
How do you edit qualification rules in a smart campaign? - (answer)Click "schedule" tab and then "edit
settings"; can change communication limits here and whether someone can go once, every time or once
every # days/weeks/months through the smart campaign
Why would you use a People by Status report? - (answer)To review how well people are being moved
through the marketing and sales process by checking how many appear in each Person Status value
every month
Is Form Pre-Fill enabled by default? - (answer)Yes
At which levels can you disable Form Pre-fill? - (answer)Admin level, landing page level, form level
What happens to Form Pre-fill when you try to embed a form on your own page (non-Marketo landing
page or website)? - (answer)You cannot use Form Pre-fill (it will not work)
What does Input Masking do on a Marketo form? - (answer)It restricts input from a user; if you want the
user to enter information in a specific format (like a phone number) that is when you would use Input
Masking
What does the key icon next to the "From address" field in the email editor mean? - (answer)That icon
identifies whether the DKIM is set for the company domain
, ADOBE CERTIFIED EXPERT - MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT CERTIFICATION EXAM WITH COMPLETE
SOLUTIONS 100% VERIFIED!!
If they key icon next to the "From address" field in the email editor is grayed out, what does that mean? -
(answer)There is no DKIM associated (or set up for) that company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? - (answer)Pre-fill needs
to be enabled for visible fields and disabled for hidden fields
What defines an Event program? - (answer)A program type that automates offline or online events;
anything that has attendees at a specific date and time
What are four examples of Event programs? - (answer)Webinars, parties, tradeshows, meetups
When should you use an A/B test? - (answer)For one-time emails using an email program
When should you use Email Champion/Challenger? - (answer)For ongoing emails used in trigger
campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? - (answer)A winning criteria
must be selected; No duplicate records can exist in the database since they would receive both the test
and winning emails
When adding an A/B test to the email program, what four choices must be made? - (answer)Test type
(subject line, whole email, from address, date/time), schedule the A/B test, define the winner criteria,
Declare a winner (manual, automated)
If you are running a Date/Time A/B test, what must you do to declare a winner? - (answer)Manually
select one since Manual is your only option to declare a winner
When defining the winner criteria for an A/B test, what must you do if you select Engagement Score? -
(answer)Make sure the test runs at least 24 hours
PRACTITIONER EXPERT CERTIFICATION EXAM WITH COMPLETE
SOLUTIONS 100% VERIFIED!!
What assets can be shared between Workspaces? - (answer)Email templates, Landing page templates,
Models (including revenue models), Smart campaigns, smart lists, segmentations
What items can be cloned from one Workspace to another? - (answer)Programs, emails, landing pages,
forms
What are the possible values for Registration Source Type? (a system field) - (answer)List import,
Salesforce.com, Web form fillout, Sales email, Web service API, New person, Munchkin API, Social app,
Event partner
How do you edit qualification rules in a smart campaign? - (answer)Click "schedule" tab and then "edit
settings"; can change communication limits here and whether someone can go once, every time or once
every # days/weeks/months through the smart campaign
Why would you use a People by Status report? - (answer)To review how well people are being moved
through the marketing and sales process by checking how many appear in each Person Status value
every month
Is Form Pre-Fill enabled by default? - (answer)Yes
At which levels can you disable Form Pre-fill? - (answer)Admin level, landing page level, form level
What happens to Form Pre-fill when you try to embed a form on your own page (non-Marketo landing
page or website)? - (answer)You cannot use Form Pre-fill (it will not work)
What does Input Masking do on a Marketo form? - (answer)It restricts input from a user; if you want the
user to enter information in a specific format (like a phone number) that is when you would use Input
Masking
What does the key icon next to the "From address" field in the email editor mean? - (answer)That icon
identifies whether the DKIM is set for the company domain
, ADOBE CERTIFIED EXPERT - MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT CERTIFICATION EXAM WITH COMPLETE
SOLUTIONS 100% VERIFIED!!
If they key icon next to the "From address" field in the email editor is grayed out, what does that mean? -
(answer)There is no DKIM associated (or set up for) that company domain
What needs to be enabled for Progressive Profiling to work on Marketo forms? - (answer)Pre-fill needs
to be enabled for visible fields and disabled for hidden fields
What defines an Event program? - (answer)A program type that automates offline or online events;
anything that has attendees at a specific date and time
What are four examples of Event programs? - (answer)Webinars, parties, tradeshows, meetups
When should you use an A/B test? - (answer)For one-time emails using an email program
When should you use Email Champion/Challenger? - (answer)For ongoing emails used in trigger
campaigns or engagement programs
What two things are required to ensure you can start your email A/B test? - (answer)A winning criteria
must be selected; No duplicate records can exist in the database since they would receive both the test
and winning emails
When adding an A/B test to the email program, what four choices must be made? - (answer)Test type
(subject line, whole email, from address, date/time), schedule the A/B test, define the winner criteria,
Declare a winner (manual, automated)
If you are running a Date/Time A/B test, what must you do to declare a winner? - (answer)Manually
select one since Manual is your only option to declare a winner
When defining the winner criteria for an A/B test, what must you do if you select Engagement Score? -
(answer)Make sure the test runs at least 24 hours
