Marketo Certified Associate Exam
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Marketing automation platforms do NOT have which functionality? - CORRECT ANSWER
Host your organization's website
Marketing automation platforms DO have which functionality? - CORRECT ANSWER Score
leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT ANSWER
To give away more information
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT ANSWER
To learn which visitors are most likely to make a purchase, To collect data about your
prospects, To generate better quality leads for the sales team
Which feature must a non-operational email have? - CORRECT ANSWER An unsubscribe
link
What is considered an 'Open' - CORRECT ANSWER When images are downloaded in an
email and a Marketo tracking pixel loads
What is a Click to open %? - CORRECT ANSWER It measures the relevancy and context of
an email by taking the number of unique clicks divided by the number of unique opens
What is a Click? - CORRECT ANSWER When a person interacts with links in your email
What does an Engagement Score show? - CORRECT ANSWER The effectiveness of the
content in your program based on a proprietary algorithm
Which element is NOT found on a landing page? - CORRECT ANSWER Subject line
,Which elements are typically found on a landing page? - CORRECT ANSWER Hero image,
Body text, Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - CORRECT ANSWER Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
CORRECT ANSWER The data will all be entered the same way, making for a cleaner database
Which types of fields can be added to a form? - CORRECT ANSWER All custom fields in the
database
What does an Email Program Dashboard show? - CORRECT ANSWER Email metrics for
your email send
What does a Program Performance Report show? - CORRECT ANSWER Basic program
metrics like members and success
What does an Email Link Performance Report show? - CORRECT ANSWER The statistics on
the individual links in your emails
What does an Email Performance Report show? - CORRECT ANSWER Interactions with your
emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - CORRECT ANSWER The number of
people who completed forms in your landing pages, and how many of them were new people
Which statement is true regarding the period cost? - CORRECT ANSWER It is the amount of
money spent on a program
Which is NOT a benefit of using My Tokens in a program? - CORRECT ANSWER It
personalizes emails and landing pages (My Tokens are custom variables that you create and store at
the program or folder level)
, What are some benefits of using My Tokens in a program? - CORRECT ANSWER It reduces
the chance of inconsistency or error in program assets, It ensures consistent application of best
practices among team members, It decreases the amount of time required to build out a new program
Which can be considered a success status for a webinar program? - CORRECT ANSWER
Attended
What is marketing automation? - CORRECT ANSWER Marketing automation is a category of
software that streamlines, automates, and measures marketing tasks and workflows so companies can
increase operational efficiency and grow revenue faster
What size organizations typically make a good MA customer? - CORRECT ANSWER
Enterprise and SMB
What are some features of marketing automation? - CORRECT ANSWER Email marketing,
Landing pages, Campaign management, Marketing programs, Lead gen, Prediction/scoring, Lead
management, CRM integration, Social Marketing, Resource Management , Marketing analytics
What is a stream? - CORRECT ANSWER A pool of prioritized content that the engagement
program will use to nurture people
What are the two types of content you can add to engagement program streams? - CORRECT
ANSWER Emails and programs
What is a cast? - CORRECT ANSWER The event of sending emails from an Engagement
Program
What is a stream cadence? - CORRECT ANSWER What you set up to schedule content to go
out at regular intervals
What is a person cadence? - CORRECT ANSWER Status that defines its ability to receive
content from an engagement program
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Marketing automation platforms do NOT have which functionality? - CORRECT ANSWER
Host your organization's website
Marketing automation platforms DO have which functionality? - CORRECT ANSWER Score
leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage buyers? - CORRECT ANSWER
To give away more information
Which are some reasons to gate content for middle-funnel stage buyers? - CORRECT ANSWER
To learn which visitors are most likely to make a purchase, To collect data about your
prospects, To generate better quality leads for the sales team
Which feature must a non-operational email have? - CORRECT ANSWER An unsubscribe
link
What is considered an 'Open' - CORRECT ANSWER When images are downloaded in an
email and a Marketo tracking pixel loads
What is a Click to open %? - CORRECT ANSWER It measures the relevancy and context of
an email by taking the number of unique clicks divided by the number of unique opens
What is a Click? - CORRECT ANSWER When a person interacts with links in your email
What does an Engagement Score show? - CORRECT ANSWER The effectiveness of the
content in your program based on a proprietary algorithm
Which element is NOT found on a landing page? - CORRECT ANSWER Subject line
,Which elements are typically found on a landing page? - CORRECT ANSWER Hero image,
Body text, Headline
A marketer would like the recipient's first name to appear on a landing page. Which type of token
should the marketer use? - CORRECT ANSWER Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field in your forms? -
CORRECT ANSWER The data will all be entered the same way, making for a cleaner database
Which types of fields can be added to a form? - CORRECT ANSWER All custom fields in the
database
What does an Email Program Dashboard show? - CORRECT ANSWER Email metrics for
your email send
What does a Program Performance Report show? - CORRECT ANSWER Basic program
metrics like members and success
What does an Email Link Performance Report show? - CORRECT ANSWER The statistics on
the individual links in your emails
What does an Email Performance Report show? - CORRECT ANSWER Interactions with your
emails; delivered or bounced, opened, clicked, unsubscribed, etc.
What does a Landing Page Performance Report show? - CORRECT ANSWER The number of
people who completed forms in your landing pages, and how many of them were new people
Which statement is true regarding the period cost? - CORRECT ANSWER It is the amount of
money spent on a program
Which is NOT a benefit of using My Tokens in a program? - CORRECT ANSWER It
personalizes emails and landing pages (My Tokens are custom variables that you create and store at
the program or folder level)
, What are some benefits of using My Tokens in a program? - CORRECT ANSWER It reduces
the chance of inconsistency or error in program assets, It ensures consistent application of best
practices among team members, It decreases the amount of time required to build out a new program
Which can be considered a success status for a webinar program? - CORRECT ANSWER
Attended
What is marketing automation? - CORRECT ANSWER Marketing automation is a category of
software that streamlines, automates, and measures marketing tasks and workflows so companies can
increase operational efficiency and grow revenue faster
What size organizations typically make a good MA customer? - CORRECT ANSWER
Enterprise and SMB
What are some features of marketing automation? - CORRECT ANSWER Email marketing,
Landing pages, Campaign management, Marketing programs, Lead gen, Prediction/scoring, Lead
management, CRM integration, Social Marketing, Resource Management , Marketing analytics
What is a stream? - CORRECT ANSWER A pool of prioritized content that the engagement
program will use to nurture people
What are the two types of content you can add to engagement program streams? - CORRECT
ANSWER Emails and programs
What is a cast? - CORRECT ANSWER The event of sending emails from an Engagement
Program
What is a stream cadence? - CORRECT ANSWER What you set up to schedule content to go
out at regular intervals
What is a person cadence? - CORRECT ANSWER Status that defines its ability to receive
content from an engagement program
