Marketo Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Francisco plans to create a program that will send emails with thought leadership content to his
organization's prospects every Tuesday and Thursday at 11:30 AM in the recipient's time zone. Which
program type should Francisco use to build this initiative?
A. Email
B. Engagement
C. Event
D. Default - CORRECT ANSWER
Jiro creates a receipt email that will be automatically sent to people who have completed a purchase
on his organization's website. When creating the email in Marketo, which adjustment should Jiro
make to the email settings?
A. Make the email non-operational
B. Tag the email as a marketing email
C. Make the email operational
D. Label the email as optional - CORRECT ANSWER C
Teresa creates a smart campaign that will move a person to the program success status of Influenced
when he/she clicks a link in an email. Teresa's smart campaign is considered which of the following?
A. Batch campaign
B. Test campaign
C. Operational campaign
D. Trigger campaign - CORRECT ANSWER D
Last Thursday, Priyanka deployed a newsletter email to her current customers. Which report should
Priyanka review to see the engagement score of the newsletter?
A. Email Dashboard
B. Email Performance Report
C. Email Link Performance Report
D. Program Performance Report - CORRECT ANSWER A
QUESTIONS AND CORRECT ANSWERS
Francisco plans to create a program that will send emails with thought leadership content to his
organization's prospects every Tuesday and Thursday at 11:30 AM in the recipient's time zone. Which
program type should Francisco use to build this initiative?
A. Email
B. Engagement
C. Event
D. Default - CORRECT ANSWER
Jiro creates a receipt email that will be automatically sent to people who have completed a purchase
on his organization's website. When creating the email in Marketo, which adjustment should Jiro
make to the email settings?
A. Make the email non-operational
B. Tag the email as a marketing email
C. Make the email operational
D. Label the email as optional - CORRECT ANSWER C
Teresa creates a smart campaign that will move a person to the program success status of Influenced
when he/she clicks a link in an email. Teresa's smart campaign is considered which of the following?
A. Batch campaign
B. Test campaign
C. Operational campaign
D. Trigger campaign - CORRECT ANSWER D
Last Thursday, Priyanka deployed a newsletter email to her current customers. Which report should
Priyanka review to see the engagement score of the newsletter?
A. Email Dashboard
B. Email Performance Report
C. Email Link Performance Report
D. Program Performance Report - CORRECT ANSWER A
