UCLA COMM 10 TEST BANK
QUESTIONS WITH SOLUTIONS
GRADED A PLUS
◉ science, especially social science, speak in... Answer: probablilities
◉ conflicting proverbs are an example of... Answer: the limitations of
common sense
◉ what question cannot be answered by science? Answer: what is the
best way to structure a society
◉ how do scientists make sense of their observations? Answer: they see
how it fits (or not) with a theory
◉ "I am comparing the GDP per capita of many countries to see which
variable is most important out of life expectancy, education, etc"
What is the unit of analysis? Answer: country
◉ the independent variable of an experiment... Answer: is the
hypothesized cause
, ◉ intervening variables should be... Answer: controlled for
◉ a test that claims to asses intelligence but only consists of physical
fitness tasks is... Answer: reliable but invalid
◉ a drawback of experiments is that... Answer: they may not always be
feasible
◉ more open ended surveys produce... Answer: more qualitative data
◉ order norms from strongest to weakest
mores, taboos, folkways Answer: taboos, mores, folkways
◉ order the basic model of communication (originally designed for a
telephone) from beginning to end Answer: source, encoder, message,
channel, decoder, receiver
(SEMCDR)
◉ languages are an example of a message... Answer: code
◉ telling the same joke in a different way alters the message... Answer:
treatment
QUESTIONS WITH SOLUTIONS
GRADED A PLUS
◉ science, especially social science, speak in... Answer: probablilities
◉ conflicting proverbs are an example of... Answer: the limitations of
common sense
◉ what question cannot be answered by science? Answer: what is the
best way to structure a society
◉ how do scientists make sense of their observations? Answer: they see
how it fits (or not) with a theory
◉ "I am comparing the GDP per capita of many countries to see which
variable is most important out of life expectancy, education, etc"
What is the unit of analysis? Answer: country
◉ the independent variable of an experiment... Answer: is the
hypothesized cause
, ◉ intervening variables should be... Answer: controlled for
◉ a test that claims to asses intelligence but only consists of physical
fitness tasks is... Answer: reliable but invalid
◉ a drawback of experiments is that... Answer: they may not always be
feasible
◉ more open ended surveys produce... Answer: more qualitative data
◉ order norms from strongest to weakest
mores, taboos, folkways Answer: taboos, mores, folkways
◉ order the basic model of communication (originally designed for a
telephone) from beginning to end Answer: source, encoder, message,
channel, decoder, receiver
(SEMCDR)
◉ languages are an example of a message... Answer: code
◉ telling the same joke in a different way alters the message... Answer:
treatment
