MBA 705 EXAM 2 COMPLETE MOCK EXAM
AND STUDY GUIDE WITH STRATEGIC ANALYSIS
AND DECISION MODELS
◉ the marketing program is aimed at.
Answer: maximizing tangible, intangible, and perceptual attributes
of a complete offering
◉ in the case of commoditization, most companies try to enhance
the service or symbolic elements of their offerings by changing.
Answer: price, distribution or promotion
◉ the best marketing considers all.
Answer: four elements of the marketing program rather than
emphasizing a single element
◉ the product strategy is the.
Answer: most critical strategic decision in the marketing plan
◉ the product strategy involves.
Answer: design, development, branding and positioning decisions
,◉ real value of offerings.
Answer: Ability to deliver benefits that enhance customer's situation
or solves a customer's problems
◉ products generally fall into two separate categories which are.
Answer: business product or consumer products
◉ business products.
Answer: products meant for use in producing other products - resale
or needed for company operations
◉ consumer products.
Answer: for personal use and enjoyment
◉ at the heart of every organization lies one or more products
defining.
Answer: what the org does and why it exists
◉ consumer product categories.
Answer: convenience products, shopping products, specialty
products, unsought products
◉ convenience products.
,Answer: items that the consumer purchases frequently, conveniently,
and with a minimum of shopping effort - soft drinks candy gasoline
dry cleaning
◉ shopping products.
Answer: items for which buyers are willing to expend considerable
effort in planning and making purchases - appliances, furniture,
clothing, vacations
◉ specialty products.
Answer: items with unique characteristics that buyers are willing to
expend considerable effort to obtain - antiques, sports memorabilia,
luxury items
◉ unsought products.
Answer: items that the consumer does not know about or knows
about but does not initially want or need until a need arises -
emergency medicine, repair products, insurance
◉ business product categories.
Answer: installations, accessory equipment, maintenance repair and
operating products, raw materials, component parts and processed
materials, business services
, ◉ raw materials.
Answer: Unprocessed natural products used in production - iron
ore, chemicals, wood pulp
◉ component parts.
Answer: either finished items ready for assembly or products that
need very little processing before becoming part of some other
product - spark plugs, computer chips, pane glass, hard drives
◉ processed materials.
Answer: products used directly in manufacturing other products -
food attitives, wood sealants, paint colorings
◉ maintenance, repair, and operating products.
Answer: consists of small-ticket items that businesses consume on
an ongoing basis but don't become part of the final product -
furniture, building security, janitorial services
◉ installations.
Answer: important capital items such as buildings, land rights, and
major equipment - enterprise systems, buildings, HVAC
◉ business services.
AND STUDY GUIDE WITH STRATEGIC ANALYSIS
AND DECISION MODELS
◉ the marketing program is aimed at.
Answer: maximizing tangible, intangible, and perceptual attributes
of a complete offering
◉ in the case of commoditization, most companies try to enhance
the service or symbolic elements of their offerings by changing.
Answer: price, distribution or promotion
◉ the best marketing considers all.
Answer: four elements of the marketing program rather than
emphasizing a single element
◉ the product strategy is the.
Answer: most critical strategic decision in the marketing plan
◉ the product strategy involves.
Answer: design, development, branding and positioning decisions
,◉ real value of offerings.
Answer: Ability to deliver benefits that enhance customer's situation
or solves a customer's problems
◉ products generally fall into two separate categories which are.
Answer: business product or consumer products
◉ business products.
Answer: products meant for use in producing other products - resale
or needed for company operations
◉ consumer products.
Answer: for personal use and enjoyment
◉ at the heart of every organization lies one or more products
defining.
Answer: what the org does and why it exists
◉ consumer product categories.
Answer: convenience products, shopping products, specialty
products, unsought products
◉ convenience products.
,Answer: items that the consumer purchases frequently, conveniently,
and with a minimum of shopping effort - soft drinks candy gasoline
dry cleaning
◉ shopping products.
Answer: items for which buyers are willing to expend considerable
effort in planning and making purchases - appliances, furniture,
clothing, vacations
◉ specialty products.
Answer: items with unique characteristics that buyers are willing to
expend considerable effort to obtain - antiques, sports memorabilia,
luxury items
◉ unsought products.
Answer: items that the consumer does not know about or knows
about but does not initially want or need until a need arises -
emergency medicine, repair products, insurance
◉ business product categories.
Answer: installations, accessory equipment, maintenance repair and
operating products, raw materials, component parts and processed
materials, business services
, ◉ raw materials.
Answer: Unprocessed natural products used in production - iron
ore, chemicals, wood pulp
◉ component parts.
Answer: either finished items ready for assembly or products that
need very little processing before becoming part of some other
product - spark plugs, computer chips, pane glass, hard drives
◉ processed materials.
Answer: products used directly in manufacturing other products -
food attitives, wood sealants, paint colorings
◉ maintenance, repair, and operating products.
Answer: consists of small-ticket items that businesses consume on
an ongoing basis but don't become part of the final product -
furniture, building security, janitorial services
◉ installations.
Answer: important capital items such as buildings, land rights, and
major equipment - enterprise systems, buildings, HVAC
◉ business services.
