UCF MAR 3023 EXAM 1 MASSIAH
COMPLETE STUDY GUIDE WITH
ANSWERS
◉ Triple Bottom Line Answer: As stated in your text, economic,
social, and environmental performance refer to the
◉ Ethical but socially irresponsible Answer: A firm whose
employees embrace conscious marketing and which is concerned
with only its closest stakeholders is considered to be
◉ Identifying Issues Answer: When firms are applying an ethical
framework for making decisions in a questionable situation, the first
step is to
◉ True Answer: The three elements of the consumer's immediate
environment are the company, competition, and corporate partners.
◉ Green Marketing Answer: When Kimberly-Clark introduced rolls
of toilet paper without the cardboard core, what social trend did this
product respond to?
◉ Likely response to his promotional activities Answer: Yuri is
considering a new promotional campaign in which he will compare
his products to those of his competitors. Before initiating the
, promotional campaign, Yuri will assess his competitors' strengths,
weaknesses, and
◉ Consumers will switch to less expensive options for necessities
Answer: Which of the following is the most likely result of inflation?
◉ Predictive Answer: Netflix uses __________ analytics to suggest
which movies we should watch as well as to develop new content
that it is confident we will like.
◉ Health and Wellness Concerns Answer: Advertising guidelines
stating that companies cannot link unhealthy foods with cartoon and
celebrity figures is geared toward which social trend?
◉ Macro-Environmental Factors Answer: Culture, demographics,
social issues, technological advances, economic situations, and the
political/regulatory environment are all factors that make up which
of the following frameworks of analysis?
◉ Interest Rates Answer: The cost of borrowing money is measured
by
◉ Religion Answer: Which of the following is not a demographic
listed in your text that would typically be used to identify consumer
markets?
COMPLETE STUDY GUIDE WITH
ANSWERS
◉ Triple Bottom Line Answer: As stated in your text, economic,
social, and environmental performance refer to the
◉ Ethical but socially irresponsible Answer: A firm whose
employees embrace conscious marketing and which is concerned
with only its closest stakeholders is considered to be
◉ Identifying Issues Answer: When firms are applying an ethical
framework for making decisions in a questionable situation, the first
step is to
◉ True Answer: The three elements of the consumer's immediate
environment are the company, competition, and corporate partners.
◉ Green Marketing Answer: When Kimberly-Clark introduced rolls
of toilet paper without the cardboard core, what social trend did this
product respond to?
◉ Likely response to his promotional activities Answer: Yuri is
considering a new promotional campaign in which he will compare
his products to those of his competitors. Before initiating the
, promotional campaign, Yuri will assess his competitors' strengths,
weaknesses, and
◉ Consumers will switch to less expensive options for necessities
Answer: Which of the following is the most likely result of inflation?
◉ Predictive Answer: Netflix uses __________ analytics to suggest
which movies we should watch as well as to develop new content
that it is confident we will like.
◉ Health and Wellness Concerns Answer: Advertising guidelines
stating that companies cannot link unhealthy foods with cartoon and
celebrity figures is geared toward which social trend?
◉ Macro-Environmental Factors Answer: Culture, demographics,
social issues, technological advances, economic situations, and the
political/regulatory environment are all factors that make up which
of the following frameworks of analysis?
◉ Interest Rates Answer: The cost of borrowing money is measured
by
◉ Religion Answer: Which of the following is not a demographic
listed in your text that would typically be used to identify consumer
markets?
