MKT 305-Questions and Answers

MKT 305-Questions and Answers Week 6 – Quiz 5  Question 1 3 out of 3 points Patrick graduated from college this year. However, he decides to stay with his parents in order to save money and pay off his student loan. Patrick is an example of a _____. Selected Answer: boomerang kid Correct Answer: boomerang kid Response Feedback: Good work  Question 2 3 out of 3 points Stacy signed up her daughters for Brownie Girl Scouts a few months back. Since then, she has noticed a positive change in her daughters' attitude. Her daughters have become much more disciplined and responsible. According to Stacy, this change has been brought about by the Girl Scouts group. This attitude change in Stacy's daughters can be attributed to _____. Selected Answer: group influence Correct Answer: group influence Response Feedback: Good work  Question 3 3 out of 3 points Consumers who have great influence on other consumers' behaviors relating to product adoption and purchase are known as _____. Selected Answer: opinion leaders Correct Answer: opinion leaders Response Feedback: Good work  Question 4 3 out of 3 points Jane does not believe in spending on high-end fashion brands. However, when she is out shopping with her colleagues who regularly splurge on luxury brands, she ends up buying expensive apparels to impress them. Jane is most likely to score high on the _____ variable. Selected Answer: attention to social comparison information Correct Answer: attention to social comparison information Response Feedback: Good work  Question 5 0 out of 3 points Every year, The Sprinters' Club—a group of athletes, chooses one athlete among its members and declares him or her as, "the most outstanding athlete of the year." This title is based solely on performance, and all members vie for it. The power of the club to bestow this title on one of its members is an example of __