Mkt 3401 Exam 1 UPDATED QUESTIONS
AND CORRECT ANSWERS
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CORRECT ANSWER 1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - CORRECT ANSWER C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - CORRECT ANSWER Trust
and Honesty
What do people think and do when they see or hear your name... How do you develop this? ___ ____
(how you sell yourself) - CORRECT ANSWER Personal Branding
What makes you likable?
- your ____ delivery, and
- your ____ delivery. - CORRECT ANSWER - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try Pausing. -
CORRECT ANSWER 38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your *____ look* -
CORRECT ANSWER 55%, Visual = "Default look"
,The emotional impact you have on somebody. - CORRECT ANSWER Likability
___ _____ are the #1 most critical part of Visual delivery - CORRECT ANSWER FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only ____
seconds. - CORRECT ANSWER 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CORRECT ANSWER Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe ____ ___). -
CORRECT ANSWER Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is ______. - CORRECT ANSWER Listening
#1 thing IV leagues look for are ___ and ____ skills - CORRECT ANSWER Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences. - CORRECT
ANSWER Teamwork
#3 skill of importance - CORRECT ANSWER Honesty (ethical)
#4 characteristic: - CORRECT ANSWER Smart
3 types of presenters; - CORRECT ANSWER - Show runner
- Neophyte
- Artists
, Sensational and Exceptional, can sell anything - CORRECT ANSWER show runner
Nervous presenter, get it done, effective, MAJORITY of presenters. - CORRECT ANSWER
Neophyte
A little different, extreme dress, diff. Lifestyles and looks. This can bring a whole lot of VALUE. -
CORRECT ANSWER Artist
Personal Brand formula:
___ + ___ + ____ X _____ - CORRECT ANSWER Performance + Personality + (Visibility X
Trust)
Performance = - CORRECT ANSWER your success
People have different ideas about what ____ is - CORRECT ANSWER credibility
"what makes you BELIEVABLE", What we do to make people pay attention to us and to influence.
Critical. - CORRECT ANSWER Credibility
What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) - CORRECT ANSWER 1. Trust/Honesty
(T.E.A.)
2. Expertise
3. Attractiveness
The 4 Marketing Management Philosophies (Orientations): - CORRECT ANSWER 1.
Production orientation
2. Sales orientation
3. Marketing orientation
AND CORRECT ANSWERS
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CORRECT ANSWER 1.
Market yourself
2. Sell yourself
3. Network (K-now ppl)
4. Maintain Contact (sustain long term relationships)
To be successful: you must have these 5 traits: - CORRECT ANSWER C.H.A.S.E.
1. Creative
2. Agressive
3. Enthusiastic
4. Smart
5. Honest/Trustworthy
Companies look for ___ and ____ as some of their core values. - CORRECT ANSWER Trust
and Honesty
What do people think and do when they see or hear your name... How do you develop this? ___ ____
(how you sell yourself) - CORRECT ANSWER Personal Branding
What makes you likable?
- your ____ delivery, and
- your ____ delivery. - CORRECT ANSWER - Vocal delivery
- Visual delivery
Vocal delivery is ___% of your emotional impact. Tone, sound like you care. Try Pausing. -
CORRECT ANSWER 38%
Visual delivery is ___% of your emotional impact. *Facial Expressions, and your *____ look* -
CORRECT ANSWER 55%, Visual = "Default look"
,The emotional impact you have on somebody. - CORRECT ANSWER Likability
___ _____ are the #1 most critical part of Visual delivery - CORRECT ANSWER FACIAL
EXPRESSIONS
Images can be created as quick as ___ of a second. And opinions can be formulated in only ____
seconds. - CORRECT ANSWER 1/24th of a second.
Opinions in 10 seconds.
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CORRECT ANSWER Maintain Poise!
The last 7% of your emotional impact (likability) is your *_____ ____ (or maybe ____ ___). -
CORRECT ANSWER Verbal Arrangement/Physical Appearance
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is ______. - CORRECT ANSWER Listening
#1 thing IV leagues look for are ___ and ____ skills - CORRECT ANSWER Interpersonal and
Communication skills
2nd most critical skill: _____. Interact in a positive way even with differences. - CORRECT
ANSWER Teamwork
#3 skill of importance - CORRECT ANSWER Honesty (ethical)
#4 characteristic: - CORRECT ANSWER Smart
3 types of presenters; - CORRECT ANSWER - Show runner
- Neophyte
- Artists
, Sensational and Exceptional, can sell anything - CORRECT ANSWER show runner
Nervous presenter, get it done, effective, MAJORITY of presenters. - CORRECT ANSWER
Neophyte
A little different, extreme dress, diff. Lifestyles and looks. This can bring a whole lot of VALUE. -
CORRECT ANSWER Artist
Personal Brand formula:
___ + ___ + ____ X _____ - CORRECT ANSWER Performance + Personality + (Visibility X
Trust)
Performance = - CORRECT ANSWER your success
People have different ideas about what ____ is - CORRECT ANSWER credibility
"what makes you BELIEVABLE", What we do to make people pay attention to us and to influence.
Critical. - CORRECT ANSWER Credibility
What are the 3 elements that can improve your credibility?
1.
2. ___ (show you're skilled/competent)
2. ___ (style/swagger/that makes you look able) - CORRECT ANSWER 1. Trust/Honesty
(T.E.A.)
2. Expertise
3. Attractiveness
The 4 Marketing Management Philosophies (Orientations): - CORRECT ANSWER 1.
Production orientation
2. Sales orientation
3. Marketing orientation
