Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4,6 TrustPilot
logo-home
Document preview thumbnail
Preview 2 out of 6 pages
Exam (elaborations)

SUT JHALLY COMM 289 EXAM 1 EXAM WITH CORRECT ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED ANSWERS LATEST ALREADY GRADED A+ 2026

Document preview thumbnail
Preview 2 out of 6 pages

SUT JHALLY COMM 289 EXAM 1 EXAM WITH CORRECT ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED ANSWERS LATEST ALREADY GRADED A+ 2026

Content preview

SUT JHALLY COMM 289 EXAM 1 EXAM WITH CORRECT
ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED
ANSWERS LATEST ALREADY GRADED A+ 2026
• What three developments characterize 20th century (according to Alex Carey)? -
✓✓ 1. growth of democracy
2. growth of corporate power
3. growth of corporate propaganda as a means to protect corporate power against
democracy


• The major function of the corporation is to: -✓✓ increase profit


• Corporations are ___________________ -✓✓ sociopaths. They show no concern
for anyone else.


• Follow the _________________________ -✓✓ money


• 3 ways media can be funded: -✓✓ 1. Consumers directly buying a product
2. Advertisers supporting media
3. Government support


• Who had inspiration to turn radio into mass medium? -✓✓ David Sarnoff,
president of RCA
-Outlined plan to sell radio to mass audience
-Sold radio sets to consumers

, • Consumers needed a reason to buy the sets, so RCA decided they would: -✓✓
establish radio stations around the country so consumers had something to listen to
and needed radio set


• Between 1920 and 1922 there are 400 radio stations established, by 1923 there
are: -✓✓ 600, (Universities, newspapers, police departments, hotels, labor unions,
etc., established radio stations to get their messages out)


• Between 1922-25, RCA sells: -✓✓ over $83 million worth of sets


• RCA made up four companies: -✓✓ 1. General Electric
2. Westinghouse
3. United Fruit
---------------------------
4. AT&T (comes up with idea that you can make money by selling airtime to
advertisers)


• "Toll broadcasting" -✓✓ pay a toll and get on air


• AT&T produced radio transmitters, to make money they: -✓✓ charged people for
access to their airways and audience


• trade-name publicity -✓✓ radio stations controlled programming but
advertiser/company could put their name on it (sponsorship)


• What kind of ads did RCA get rid of? -✓✓ Provocative ads that could upset
sponsors

Document information

Uploaded on
August 17, 2026
Number of pages
6
Written in
2026/2027
Type
Exam (elaborations)
Contains
Questions & answers
$11.99

Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF

Seller avatar
PassHub
5.0
(1)
Sold
7
Followers
1
Items
2185
Last sold
1 week ago


Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their exams and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can immediately select a different document that better matches what you need.

Pay how you prefer, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card or EFT and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Working on your references?

Frequently asked questions