PUR3000 UF GUARANTEED PASS PAPER
2026 SOLUTIONS GRADED A+
● Public Relations. Answer: any activity designed to create a favorable
image of a business, its products, or its policies
● Components/functions of public relations. Answer: Community
relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
● Words that would have to be included in any almost anyone's
definition of public relations. Answer: Management function - deliberate
and planned,
persuasive and advocacy
,• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
● What are public relations contributions to the bottom line?. Answer:
Develops goodwill between an organisation and its various publics using
mass communication
● Public relations as a process (RACE).. Answer: The public relations
process can be described with the RACE acronym: Research, Action,
Communication, and Evaluation. The process is a constant cycle;
feedback and program adjustment are integral components of the overall
process.
● Other terms for public relations, both positive and those less
flattering.. Answer: corporate relations, investor relations, public affairs,
mktg comm, global comm, public and community relations, external
affairs (91
, ● Essential abilities and qualities of public relations professionals..
Answer: writing, research, planning, problem-solving, business
competence
● Basic field of public relations information such as levels, basic salary
information, what influences salaries.. Answer: It all depends on region,
title, type of organization, job classification, technical or managerial.
National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
● Similarities and differences among public relations, advertising,
marketing, journalism, and integrated
marketing communications (IMC). Answer: All deal with the public
image of a company or organization, but Major difference among these
fields is in scope, objectives, audiences and channels
● Four models of public relations.. Answer: press agentry, public info,
two-way asymmetric, two-way symmetric
2026 SOLUTIONS GRADED A+
● Public Relations. Answer: any activity designed to create a favorable
image of a business, its products, or its policies
● Components/functions of public relations. Answer: Community
relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
● Words that would have to be included in any almost anyone's
definition of public relations. Answer: Management function - deliberate
and planned,
persuasive and advocacy
,• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
● What are public relations contributions to the bottom line?. Answer:
Develops goodwill between an organisation and its various publics using
mass communication
● Public relations as a process (RACE).. Answer: The public relations
process can be described with the RACE acronym: Research, Action,
Communication, and Evaluation. The process is a constant cycle;
feedback and program adjustment are integral components of the overall
process.
● Other terms for public relations, both positive and those less
flattering.. Answer: corporate relations, investor relations, public affairs,
mktg comm, global comm, public and community relations, external
affairs (91
, ● Essential abilities and qualities of public relations professionals..
Answer: writing, research, planning, problem-solving, business
competence
● Basic field of public relations information such as levels, basic salary
information, what influences salaries.. Answer: It all depends on region,
title, type of organization, job classification, technical or managerial.
National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
● Similarities and differences among public relations, advertising,
marketing, journalism, and integrated
marketing communications (IMC). Answer: All deal with the public
image of a company or organization, but Major difference among these
fields is in scope, objectives, audiences and channels
● Four models of public relations.. Answer: press agentry, public info,
two-way asymmetric, two-way symmetric
