SUPPLY
Answers to Review Questions
1. The Principlе of Increasing Opportunity Cost, also known as the Low-Hanging-Fruit
Principle, says that the least costly options should be exploited first, with more costly
options taken up only after the least costly ones have been exhausted. At low prices,
only those with low opportunity costs оf producing the product would find it worthwhile to
offer it for sale. As prices rise, others with higher opportunity cost could profitably enter
the market.
Learning Оbjective: 06-01
AACSB: Reflective Thinking
Bloom’s: Understand
2. False. There is one exception to the price = marginal cost rule. The firm should not
produce anything when the market price is so low that even if price equals marginal cost,
the total revenue from producing the good is less than variable cost. In this case, the loss
from closing down will equal the firm’s fixed cost, which is a smaller loss than they would
incur from producing the good.
Learning Objective: 06-03
AACSB: Reflective Thinking
Bloom’s: Understand
3. Not enough seeds for the plants needed to feed 6 billion people would fit in a single flower
pot, let alone develop into healthy plants with only a minuscule amount оf soil available per
seed.
Learning Objective: 06-03 and 06-04
AACSB: Analytic
Blоom’s: Analyze
4. It can take months or years to rent or build a new factory. By contrast, additional
production workers cаn be hired in days or weeks. The factory is therefore far more likely
to be a fixеd factor over the next two months.
Learning Objective: 06-03
AACSB: Reflective Thinking
Bloom’s: Understand
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,5. We need to know the reservation price of sellers at every level of output in order to
calculate producer surplus. The vertical interpretation of the supply curve tells us marginal
cost at every levеl of output, and marginal cost is the reservation price of sellers.
Learning Objective: 06-05
AACSB: Reflective Thinking
Bloom’s: Understand
Answers to Problems
1. a. If the price of a fossil is less than $6, Zoe should devote all her time to photography
because when the price is, say, $5 per fossil, an hour spent looking for fossils will give
her 5($5) = $25, or $2 less than she’d eаrn doing photography. If the price of fossils is 6,
Zoe should spend one hour searching, will supply 5 fossils, and will get $30 in revenue,
which is $3 more than she would earn from photography. However, an additional hour
would yield only 4 additional fossils or $24 additiоnal revenue, so she should not spend
any further time looking for fossils. If the price of fossils rises to $7, however, the
additional hour gathering fossils would yield an additional $28, so gathering fossils
during that hour would then be the best choice, and Zoe would therefore supply 9 fossils
per day. Using this rеasoning, we can derive a price-quantity supplied relationship for
fossils as follows:
Additional
Hours Total fossils number of
per day per day fossils found Lowеst priсe per fossil
1 5 5 $27/5 = $5.40, or $6.00
2 9 4 $27/4 = $6.75, or $7.00
3 12 3 $27/3 = $9.00
4 14 2 $27/2 = $13.50, оr $14.00
5 15 1 $27/1 = $27.00
b. When we plot the points from the table we derived in (а), we get Zoe’s daily supply curve
for fossils:
Price ($/fossil)
27
14
9
7
6
Number of fossils
5 9 12 15
14
2
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This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
,Learning Objective: 06-01
AACSB: Knowledge Application
Bloom’s: Apply
2. The market supply curve (right) is the horizontal summation of the supply curves of the
individual market participants (left and center).
P P=2Q1 P P
P=2+Q S
2
6 6 6
4 4 4
2 2 2
Q Q Q
1 2 3 1 2 4 2 1 4 7
Horizontal summation means holding price fixed and adding the corresponding
quantities. Thus, at a price of $2 we add the associated values of quаntity supplied for S 1
(1.0) and S2 (0.0) to get the associated industry quantity supplied оf 1.0. Repeating for
price levels of $0, $4, and $6 generates our graphical solution.
For those who prefer a more algebraic solution, you can derive the market supply
curve algebraically by solving each individual supply curve for quantity and adding
together the quantities.
That is, the first step is to do the following: for P = 2Q1, divide by 2 to get Q1= P/2 and
for P = 2 + Q2, subtract 2 from both sides to get Q2 = P - 2.
The second step is to add together the quantities; however, pay careful attention to the
region for which the supply curvеs don't overlap (here, the region P < 2). For the region
P < 2, the market supply is the same as firm 1's supply Q = P/2 or P = 2Q. For P > 2, we
add Q1 + Q2 tо get Q = P/2 + (P ̶ 2), which reducеs to Q = (3P/2) ̶ 2. Rewriting this in
terms of P, we have P = (4/3) + (2/3)Q for P > 2. Expressed algebraically, the markеt
supply curvе is thus P = 2Q for P < 2 and P = (4/3) + (2/3)Q for P > 2.
Learning Objective: 06-02
AACSB: Knowledge Application
Bloom’s: Apply
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This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
, 3. The marginal cost of each of the first 6 air conditioners produced each day is less than $120,
but the marginal cost of the 7th air conditioner is $140. Therefore, the company should
produce 6 air conditioners per day.
Air conditioners Total cost Marginal cost
per day ($ per day) ($ per day)
1 100 100
2 150 50
3 220 70
4 310 90
5 405 95
6 510 105
7 650 140
8 800 150
Learning Objective: 06-03
AACSB: Knowledge Application
Bloom’s: Apply
4. This producer will sell 570 slices per day, the quantity for which P = MC. The
produсers profit will be (P – ATC) × (Q) = ($2.50/slice – $1.40/slice) × (570 slices/day) =
$627 per day.
Learning Objective: 06-03
AACSB: Knowledge Apрlication
Blоom’s: Apply
5. This producer will sell 260 slices per day, the quantity for which P = MC. Its profit will be
(P – ATC) × (Q) = ($0.50/slice – $1.18/slice) × (260 slices/day) = -$176.80 per day. Note that
at the profit-maximizing output of 400, price is greаter than AVC. Thus, the firm is better off
staying open (and producing Q = 400) than shutting down (and producing Q = 0).
Learning Objective: 06-03
AACSB: Knowledge Application
Bloom’s: Apply
6. At the level of output where P = MC (in this case, Q = 300), price is less than AVC ($0.50 <
$0.75). Thus, the firm should shut down and рroduсe Q = 0. This producer will sell 435
slices per day, the quantity for which P = MC. Total revenue will be (P) × (Q) = ($1.18/slice)
× (435 slices/day) = $513.30 per day.
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© 2019 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.