Test Bank for: Management Information Systems: Managing the Digital Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.

Test Bank for: Management Information Systems: Managing the Digital
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yy Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.
yy yy yy yy yy yy yy yy yy




Management Information Systems: Managing the Digital Firm, 15e (Laudon) Chapter
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yy 1 y y Information Systems in Global Business Today yy yy yy yy yy




1) Which of the following is not one of the six strategic business objectives of
yy yy yy yy yy yy yy yy yy yy yy yy yy




information systems?
yy yy




A) New products and services yy yy yy




B) Improved decision making yy yy




C) Competitive advantage yy




D) Improved employee morale yy yy




E) Survival
Answer:
yy




yy D
Difficulty: Challenging y y




AACSB: Information technology y y yy




LO: 1-1: How are information systems transforming business, and why are they so essential
y y yy yy yy yy yy yy yy yy yy yy yy yy




for running and managing a business today?
yy yy yy yy yy yy yy




2) Verizon's use of a web-based digital dashboard to provide managers with precise real-
yy yy yy yy yy yy yy yy yy yy yy yy




time information enabled it to improve which of the following?
yy yy yy yy yy yy yy yy yy




A) Compliance with regulations yy yy




B) Managerial decision making yy yy




C) Efficiency in creation of new products yy yy yy yy yy




D) Employee morale yy




E) Intimacy with its suppliers yy yy yy




yy Answer: B y y




Difficulty: Challenging y y




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,AACSB: Information technology
y y yy




LO: 1-1: How are information systems transforming business, and why are they so essential
y y yy yy yy yy yy yy yy yy yy yy yy yy




for running and managing a business today?
yy yy yy yy yy yy yy




3) Which of the following may lead to competitive advantage?
yy yy yy yy yy yy yy yy




1. New products, services, and business models;
yy yy yy yy yy




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,2. Charging less for superior products; yy yy yy yy




3. Responding to customers in real time yy yy yy yy yy




A) 1 only yy




B) 1 and 2 yy yy




C) 2 and 3 yy yy




D) 1 and 3 yy yy




E) 1, 2, and 3 yy yy yy




yy Answer: E y y




Difficulty: Challenging y y




yy AACSB: Analytical thinking y y yy




LO: 1-1: How are information systems transforming business, and why are they so essential
y y yy yy yy yy yy yy yy yy yy yy yy yy




for running and managing a business today?
yy yy yy yy yy yy yy




4) A firm that invests in an information system because it is a necessity of doing business
yy yy yy yy yy yy yy yy yy yy yy yy yy yy yy




does so because it is seeking to achieve which of the following business objectives?
yy yy yy yy yy yy yy yy yy yy yy yy yy yy




A) Operational excellence yy




B) Improved decision making yy yy




C) Competitive advantage yy




D) Customer intimacy yy




E) Survival
Answer:
yy




y y E
Difficulty: Moderate y y




AACSB: Information technology y y yy




LO: 1-1: How are information systems transforming business, and why are they so essential
y y yy yy yy yy yy yy yy yy yy yy yy yy




for running and managing a business today?
yy yy yy yy yy yy yy




5) The Mandarin Oriental's use of computer systems to keep track of guests' preferences is
yy yy yy yy yy yy yy yy yy yy yy yy yy




an example of which of the following?
yy yy yy yy yy yy yy




A) Improved flexibility yy




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, B) Improved decision making
yy yy




C) Improved efficiency
yy




D) Customer intimacy
yy




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