Digital certification Test Questions and Answers Rated A
Remarket to existing contacts and website visitors, Use
What is a benefit of using digital advertising in conjunc- analytics to better understand your audiences across plat-
tion with organic marketing ettorts? Select all that apply. forms, Optimize your ad content to perform its best across
channels
Which of the following is NOT a stage in the buyer's
Research
journey?
What should your awareness stage ads do? Address the problem your buyer persona is experiencing
What should your consideration ads do? Help your buyer persona solve their problem
What should your decision stage ads do? Highlight the value of your company's products or services
Scenario: You work for a company called PetSpot that sells
animal supplies. Which of the following audiences would
A lookalike audience based on your existing customers
be the best to target on social media at the awareness
stage of the buyer's journey?
Scenario: You work for a company called PetSpot that sells
animal supplies. Which of the following keywords would
"Ditterent types of dog food"
be the best to use for paid search at the consideration
stage of the buyer's journey?
Which of the following is an example of a business's
All of the above
"reasons to believe?"
Fill in the blank: A paid media plan is the bridge between
Historical performance
your and your business goal.
Which of the following is NOT one of the three elements
Social media
of a marketing mix?
Fill in the blank: You should use a target CPA bidding
An eflcient CPA
strategy when you have .
Which of the following is NOT an ad targeting strategy? Audience targeting
With demographic targeting, you could reach people Are between the ages of 25-49 located in Austria who
who: speak German
1/8
, Digital certification Test Questions and Answers Rated A
spent at least 5 minutes reading your most recent blog
With behavioral targeting, you could reach people who:?
post
Are interested in startups and read articles on Entrepre-
With contextual targeting, you could reach people who:
neur.com
Pixel-based retargeting is for anonymous site visitors,
What is the ditterence between pixel-based retargeting list-based retargeting is for existing contacts, Pixel-based
and list-based retargeting? Select all the apply. retargeting relies on tracking pixels, list-based retargeting
relies on forms and a CRM
Scenario: You want to target an audience that has previ-
ously viewed your product's pricing page on your website. Behavioral targeting
Which targeting strategy should you use?
Which of the following is NOT an ad copywriting best
Use acronyms
practice?
Which of the following ad copy examples follows the best "Protect you and your loved ones with a car insurance
practices for simplifying language? policy made for the whole family."
Fill in the blank: The goal of a concept ad is to increase
Brand awareness
.
Fill in the blank: The goal of a content ad is to increase
Lead generation
.
Fill in the blank: The goal of a commerce ad is to increase
Sales
.
True or false: The rule of thirds is the process of dividing an
image into thirds, using two horizontal lines and two ver-
False
tical lines, and positioning the most important elements
inside the squares the lines create.
draw attention to the most important elements of your ad
Following the rule of thirds helps you:
creative
2/8
Remarket to existing contacts and website visitors, Use
What is a benefit of using digital advertising in conjunc- analytics to better understand your audiences across plat-
tion with organic marketing ettorts? Select all that apply. forms, Optimize your ad content to perform its best across
channels
Which of the following is NOT a stage in the buyer's
Research
journey?
What should your awareness stage ads do? Address the problem your buyer persona is experiencing
What should your consideration ads do? Help your buyer persona solve their problem
What should your decision stage ads do? Highlight the value of your company's products or services
Scenario: You work for a company called PetSpot that sells
animal supplies. Which of the following audiences would
A lookalike audience based on your existing customers
be the best to target on social media at the awareness
stage of the buyer's journey?
Scenario: You work for a company called PetSpot that sells
animal supplies. Which of the following keywords would
"Ditterent types of dog food"
be the best to use for paid search at the consideration
stage of the buyer's journey?
Which of the following is an example of a business's
All of the above
"reasons to believe?"
Fill in the blank: A paid media plan is the bridge between
Historical performance
your and your business goal.
Which of the following is NOT one of the three elements
Social media
of a marketing mix?
Fill in the blank: You should use a target CPA bidding
An eflcient CPA
strategy when you have .
Which of the following is NOT an ad targeting strategy? Audience targeting
With demographic targeting, you could reach people Are between the ages of 25-49 located in Austria who
who: speak German
1/8
, Digital certification Test Questions and Answers Rated A
spent at least 5 minutes reading your most recent blog
With behavioral targeting, you could reach people who:?
post
Are interested in startups and read articles on Entrepre-
With contextual targeting, you could reach people who:
neur.com
Pixel-based retargeting is for anonymous site visitors,
What is the ditterence between pixel-based retargeting list-based retargeting is for existing contacts, Pixel-based
and list-based retargeting? Select all the apply. retargeting relies on tracking pixels, list-based retargeting
relies on forms and a CRM
Scenario: You want to target an audience that has previ-
ously viewed your product's pricing page on your website. Behavioral targeting
Which targeting strategy should you use?
Which of the following is NOT an ad copywriting best
Use acronyms
practice?
Which of the following ad copy examples follows the best "Protect you and your loved ones with a car insurance
practices for simplifying language? policy made for the whole family."
Fill in the blank: The goal of a concept ad is to increase
Brand awareness
.
Fill in the blank: The goal of a content ad is to increase
Lead generation
.
Fill in the blank: The goal of a commerce ad is to increase
Sales
.
True or false: The rule of thirds is the process of dividing an
image into thirds, using two horizontal lines and two ver-
False
tical lines, and positioning the most important elements
inside the squares the lines create.
draw attention to the most important elements of your ad
Following the rule of thirds helps you:
creative
2/8
