MKTG 5310 QUIZ 5 QUESTIONS AND ANSWERS| FULLY SOLVED
• Question 1
20 out of 20 points
Which of the following is a disadvantage of using magazines as an advertising medium?
Selected
Answer:
long ad purchase lead time
Answers:
long ad purchase lead time
low geographic and demographic selectivity
small "pass-along" readership
lack of credibility
low-quality reproduction
• Question 2
20 out of 20 points
Which of the following is an advantage of online communications for marketers?
Selected
Answer:
Companies can offer tailored information or messages that engage consumers.
Answers: Consumers cannot effectively screen out your messages.
Advertisers do not need to worry as much about context.
Advertisers maintain complete control over the message.
Companies can offer tailored information or messages that engage consumers.
Companies can accurately track how effective their ads are because software filters out all bogus
hits.
For which of the following product categories are consumers least likely to engage with on social networks?
Answer:
Purex laundry detergent
Answers: Red Cross
• Question 1
20 out of 20 points
Which of the following is a disadvantage of using magazines as an advertising medium?
Selected
Answer:
long ad purchase lead time
Answers:
long ad purchase lead time
low geographic and demographic selectivity
small "pass-along" readership
lack of credibility
low-quality reproduction
• Question 2
20 out of 20 points
Which of the following is an advantage of online communications for marketers?
Selected
Answer:
Companies can offer tailored information or messages that engage consumers.
Answers: Consumers cannot effectively screen out your messages.
Advertisers do not need to worry as much about context.
Advertisers maintain complete control over the message.
Companies can offer tailored information or messages that engage consumers.
Companies can accurately track how effective their ads are because software filters out all bogus
hits.
For which of the following product categories are consumers least likely to engage with on social networks?
Answer:
Purex laundry detergent
Answers: Red Cross
