MKTG 5310 TEST 1 (CHAPTERS 1, 4, 6 AND 9) QUESTIONS AND
ANSWERS| FULLY SOLVED
• Question 1
8 out of 8 points
In response to threats from such companies as Amazon.com, E*TRADE, and dozens of
others, established manufacturers and retailers became "brick-and-click" oriented by
adding online services to their existing offerings. This is known as .
Selected
Answer: reintermediation
Answers: e-collaboration
reintermediation
disintermediation
new-market
synchronization
retail transformation
• Question 2
8 out of 8 points
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the
Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within
the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to
be strong on which of the following traits?
Selected
Answer: ruggedness
Answers: intelligence
sophistication
sincerity
ruggedness
imagination
• Question 3
8 out of 8 points
AT&T, GE, Samsung, Shell Oil, and others have engaged in a(n) exercise by
sponsoring the Innovation Challenge, where top MBA students compete in teams to
address company problems.
Selected
Answer: crowdcasting
Answers: advertising evaluation
product-preference
syndication
, net monitoring
crowdcasting
• Question 4
8 out of 8 points
Which of the following statements about telephone interviewing is true?
Selected
Answer: Telephone interviewing in the US is getting more difficult because of
consumers' growing antipathy toward telemarketers.
Answers: The interviewer is unable to clarify questions if respondents do not
understand them.
The US government generally encourages telemarketing by firms.
It usually takes a long time to gather information through telephone
interviews.
The response rate for telephone interviews has been typically lower than for
mailed questionnaires.
Telephone interviewing in the US is getting more difficult because of
consumers' growing antipathy toward telemarketers.
Selected
Answer: Needs; wants
Answers:
Needs; wants
Demands; wants
Needs; demands
Demands; needs
Wants; needs
• Question 6
8 out of 8 points
risk occurs if the product fails to perform up to expectations.
Selected
Answer: Functional
Answers:
, Functional
Psychological
Social
Financial
Physical
• Question 7
8 out of 8 points
Which of the following statements about marketing is true?
Selected
Answer: It can help create jobs in the economy by increasing demand for goods
and services.
Answers:
It can help create jobs in the economy by increasing demand for goods
and services.
It is of little importance when products are standardized.
It helps to build a loyal customer base but has no impact on a firm's
intangible assets.
It is more important for bigger organizations than smaller ones.
It is seldom used by nonprofit organizations.
• Question 8
8 out of 8 points
management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer value.
Selected
Answer: Marketing
Answers: Knowledge
Distribution
Operations
Strategic
Marketing
ANSWERS| FULLY SOLVED
• Question 1
8 out of 8 points
In response to threats from such companies as Amazon.com, E*TRADE, and dozens of
others, established manufacturers and retailers became "brick-and-click" oriented by
adding online services to their existing offerings. This is known as .
Selected
Answer: reintermediation
Answers: e-collaboration
reintermediation
disintermediation
new-market
synchronization
retail transformation
• Question 2
8 out of 8 points
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the
Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within
the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to
be strong on which of the following traits?
Selected
Answer: ruggedness
Answers: intelligence
sophistication
sincerity
ruggedness
imagination
• Question 3
8 out of 8 points
AT&T, GE, Samsung, Shell Oil, and others have engaged in a(n) exercise by
sponsoring the Innovation Challenge, where top MBA students compete in teams to
address company problems.
Selected
Answer: crowdcasting
Answers: advertising evaluation
product-preference
syndication
, net monitoring
crowdcasting
• Question 4
8 out of 8 points
Which of the following statements about telephone interviewing is true?
Selected
Answer: Telephone interviewing in the US is getting more difficult because of
consumers' growing antipathy toward telemarketers.
Answers: The interviewer is unable to clarify questions if respondents do not
understand them.
The US government generally encourages telemarketing by firms.
It usually takes a long time to gather information through telephone
interviews.
The response rate for telephone interviews has been typically lower than for
mailed questionnaires.
Telephone interviewing in the US is getting more difficult because of
consumers' growing antipathy toward telemarketers.
Selected
Answer: Needs; wants
Answers:
Needs; wants
Demands; wants
Needs; demands
Demands; needs
Wants; needs
• Question 6
8 out of 8 points
risk occurs if the product fails to perform up to expectations.
Selected
Answer: Functional
Answers:
, Functional
Psychological
Social
Financial
Physical
• Question 7
8 out of 8 points
Which of the following statements about marketing is true?
Selected
Answer: It can help create jobs in the economy by increasing demand for goods
and services.
Answers:
It can help create jobs in the economy by increasing demand for goods
and services.
It is of little importance when products are standardized.
It helps to build a loyal customer base but has no impact on a firm's
intangible assets.
It is more important for bigger organizations than smaller ones.
It is seldom used by nonprofit organizations.
• Question 8
8 out of 8 points
management is the art and science of choosing target markets and getting,
keeping, and growing customers through creating, delivering, and communicating superior
customer value.
Selected
Answer: Marketing
Answers: Knowledge
Distribution
Operations
Strategic
Marketing
