MKTG 5310 TEST 2 QUESTIONS AND ANSWERS|
FULLY SOLVED
• Question 1
8 out of 8 points
found a highly creative way to address the problem of proliferating
plastic bottles with its "Waste<Less" line and helped farmers grow cotton with
less water for its "Water<Less" line.
Selected
Answer:
Levi-Strauss
Answers: Calvin Klein
Ferragamo
Levi-Strauss
Ralph Lauren
Roberto Cavalli
People who are technology enthusiasts, venturesome, and who enjoy tinkering
with new products and mastering their intricacies are called .
Selected
Answer:
innovators
Answers: early adopters
investigators
experimenters
innovators
early majority
• Question 3
8 out of 8 points
ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of
submarines for the Sri Lankan navy, for which it will be paid in the local Sri
Lankan currency. As per the agreement, ROC must also spend a substantial
amount of the money it generates through this deal within the country. In
accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is
an example of which of the following forms of countertrade?
Selected
Answer: offset
Answers:
offset
, barter
descending bid
buyback arrangement
compensation deal
• Question 4
8 out of 8 points
Everyday low pricing is most suitable if .
Selected
Answer:
the cost of conducting frequent sales and promotions is high
Answers: customers are insensitive to changes in price
consumers have sufficient time to find the best prices
the cost of conducting frequent sales and promotions is high
consumers tend to associate price with quality
consumers are willing to perform activities such as clip coupons to
avail of discounts
In second-degree price discrimination, the seller charges .
Answer:
less to buyers of larger volumes
Answers: different prices for different versions of the same product
a separate price to each customer depending on the intensity of his
or her demand
different prices depending on the season, day, or hour
different prices for the same product depending on the channel
through which it is sold
less to buyers of larger volumes
Companies normally develop rather than single products and require
sellers to establish perceived quality differences between price steps within it.
Selected
Answer:
product lines
Answers: product mix
average products
, optional products
product lines
captive products
• Question 7
8 out of 8 points
Betty Crocker cake mixes using Hershey syrup in its mixes and "Lunchables"
lunch combinations with Taco Bell tacos are examples of what special type of
branding?
Selected
Answer:
ingredient co-branding
Answers: generic branding
ingredient co-branding
co-branding
family branding
individual branding
A company does not set a final price until the product is finished or delivered.
This is known as .
Selected
Answer:
delayed quotation pricing
Answers:
delayed quotation pricing
special-event pricing
the shallow-pockets trap
an escalator clause
time pricing
• Question 9
8 out of 8 points
The stage in the new product process that occurs first and has a pass ratio of 1:4
is the stage.
Selected
Answer:
idea screening
Answers: product soft launch
idea screening
FULLY SOLVED
• Question 1
8 out of 8 points
found a highly creative way to address the problem of proliferating
plastic bottles with its "Waste<Less" line and helped farmers grow cotton with
less water for its "Water<Less" line.
Selected
Answer:
Levi-Strauss
Answers: Calvin Klein
Ferragamo
Levi-Strauss
Ralph Lauren
Roberto Cavalli
People who are technology enthusiasts, venturesome, and who enjoy tinkering
with new products and mastering their intricacies are called .
Selected
Answer:
innovators
Answers: early adopters
investigators
experimenters
innovators
early majority
• Question 3
8 out of 8 points
ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of
submarines for the Sri Lankan navy, for which it will be paid in the local Sri
Lankan currency. As per the agreement, ROC must also spend a substantial
amount of the money it generates through this deal within the country. In
accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is
an example of which of the following forms of countertrade?
Selected
Answer: offset
Answers:
offset
, barter
descending bid
buyback arrangement
compensation deal
• Question 4
8 out of 8 points
Everyday low pricing is most suitable if .
Selected
Answer:
the cost of conducting frequent sales and promotions is high
Answers: customers are insensitive to changes in price
consumers have sufficient time to find the best prices
the cost of conducting frequent sales and promotions is high
consumers tend to associate price with quality
consumers are willing to perform activities such as clip coupons to
avail of discounts
In second-degree price discrimination, the seller charges .
Answer:
less to buyers of larger volumes
Answers: different prices for different versions of the same product
a separate price to each customer depending on the intensity of his
or her demand
different prices depending on the season, day, or hour
different prices for the same product depending on the channel
through which it is sold
less to buyers of larger volumes
Companies normally develop rather than single products and require
sellers to establish perceived quality differences between price steps within it.
Selected
Answer:
product lines
Answers: product mix
average products
, optional products
product lines
captive products
• Question 7
8 out of 8 points
Betty Crocker cake mixes using Hershey syrup in its mixes and "Lunchables"
lunch combinations with Taco Bell tacos are examples of what special type of
branding?
Selected
Answer:
ingredient co-branding
Answers: generic branding
ingredient co-branding
co-branding
family branding
individual branding
A company does not set a final price until the product is finished or delivered.
This is known as .
Selected
Answer:
delayed quotation pricing
Answers:
delayed quotation pricing
special-event pricing
the shallow-pockets trap
an escalator clause
time pricing
• Question 9
8 out of 8 points
The stage in the new product process that occurs first and has a pass ratio of 1:4
is the stage.
Selected
Answer:
idea screening
Answers: product soft launch
idea screening
