, Types of conformity
Conformity = a change in a persons behaviour or opinions as a result of real or imagined pressure
from a person or group
1) compliance:
• change public but not private beliefs
• Temporary type of conformity
• Do this to t in with group of to avoid disapproval (NSI)
• Weakest form of conformity
2) identi cation:
• people act same way as group because they value the group and want to t in (NSI)
• Public change in behaviour to match group - they often conform to be like a role model or social
role they desire
• Public and private attitudes match but its short-lived
3) internalisation:
• you acccept the groups belief as your own
• Public and private attitudes match and its long lived
• Conform because you believe its correct (ISI)
• Strongest form of conformity
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Conformity = a change in a persons behaviour or opinions as a result of real or imagined pressure
from a person or group
1) compliance:
• change public but not private beliefs
• Temporary type of conformity
• Do this to t in with group of to avoid disapproval (NSI)
• Weakest form of conformity
2) identi cation:
• people act same way as group because they value the group and want to t in (NSI)
• Public change in behaviour to match group - they often conform to be like a role model or social
role they desire
• Public and private attitudes match but its short-lived
3) internalisation:
• you acccept the groups belief as your own
• Public and private attitudes match and its long lived
• Conform because you believe its correct (ISI)
• Strongest form of conformity
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