COMM 289 EXAM 1 EXAM SCRIPT 2026
VERIFIED QUESTIONS AND ACCURATE
ANSWERS GRADED A+
●● There is no need to know the facts if you understand the logic..
Answer: "we don't need to know who discovered water, but it wasn't
fish."
●● Message Centered Approach
Answer: argues that definitions should emphasize processes involved in
producing and interpreting messages
●● political-economic approach
Answer: asks questions about how a media system is organized
●● Follow the Money
Answer: where does it come from?
●● How media can be funded:
Answer: 1. consumers directly buying a product (Netflix, merchandise
revenue).
2. advertisers supporting media (pay nothing for FB, Insta... just
consume the advertising).
, 3. government support (ex: BBC - license fee; no ads)
●● The Netflix business model (aka the drug dealer model)
Answer: - negative cash flow: spend more money than they make
- invest lot in the future (betting on future)
- only a success if it keeps growing
** Netflix is responsible for 15% of GLobal Internet Traffic
●● How can messages not be the focus?
Answer: - TV has never focused on selling messages
- tool to produce something else (such as selling attention to advertisers)
●● History of Radio (1920-1930)
Answer: DAVID SARNOFF: president of RCA
- first to have idea to sell radio sets to consumers
- radio receivers **
- established radio stations all over that require these sets to listen to
message
1920-1922: 400 stations
1923: 600 stations
1922-1925: RCA sells over $83 million worth of sets
VERIFIED QUESTIONS AND ACCURATE
ANSWERS GRADED A+
●● There is no need to know the facts if you understand the logic..
Answer: "we don't need to know who discovered water, but it wasn't
fish."
●● Message Centered Approach
Answer: argues that definitions should emphasize processes involved in
producing and interpreting messages
●● political-economic approach
Answer: asks questions about how a media system is organized
●● Follow the Money
Answer: where does it come from?
●● How media can be funded:
Answer: 1. consumers directly buying a product (Netflix, merchandise
revenue).
2. advertisers supporting media (pay nothing for FB, Insta... just
consume the advertising).
, 3. government support (ex: BBC - license fee; no ads)
●● The Netflix business model (aka the drug dealer model)
Answer: - negative cash flow: spend more money than they make
- invest lot in the future (betting on future)
- only a success if it keeps growing
** Netflix is responsible for 15% of GLobal Internet Traffic
●● How can messages not be the focus?
Answer: - TV has never focused on selling messages
- tool to produce something else (such as selling attention to advertisers)
●● History of Radio (1920-1930)
Answer: DAVID SARNOFF: president of RCA
- first to have idea to sell radio sets to consumers
- radio receivers **
- established radio stations all over that require these sets to listen to
message
1920-1922: 400 stations
1923: 600 stations
1922-1925: RCA sells over $83 million worth of sets
