COMM 289 EXAM 1 CERTIFICATION
EVALUATION 2026 QUESTIONS AND
SOLUTIONS FULL SCORE A+
●● "political economic" approach.
Answer: how the media system is organized, gives us a new perspective
(why this movie produced and now that)
●● How can the media be funded?.
Answer: 1. consumers directly buying the product (Music industry -
buying cds)
2. advertisers supporting the media (Super Bowl commercials)
3. government support
●● What is the best way to understand media?.
Answer: "follow the money"
●● what do we find by "following the money" in relation to movies.
Answer: less about selling movie tickets and more about what can be
sold through movies (merch)
●● Why do you need to support culture.
,Answer: to create the new possible formation of new culture
●● What does the commercial media industry (TV) sell?.
Answer: sells audience attention/focus (for advertisers)
●● Why are messages a tool for the media production?.
Answer: really wants audience attention so they can sell more (Super
Bowl)
●● When was the key period of radio.
Answer: 1920-1930
●● What is RCA.
Answer: radio corporation of america
●● Why is David Sarnoff, president of the RCA, important?.
Answer: he as the first one to outline a plan to sell radio sets to a mass
audience
●● How did RCA give consumers a reason to buy the radio sets.
Answer: RCA established radio stations across the country
, ●● What did Eric Barnouw point out about the early selling of radio
sets.
Answer: there was no advertisement, they just aired things like sporting
events/concerts and made a need for people to buy radio sets to listen to
them
●● Why did the growth of radio stations increase so rapidly in the 20's?.
Answer: people wanted to "broadcast their message" to get the word out
●● Four companies making up RCA/Radio Cartel + why it is called that.
Answer: 1. General Electric
2. Westinghouse
3. United Fruit
4. At&T
-they control virtually all the electrical patents in America at that time
●● "toll broadcasting".
Answer: allow advertisers to pay money to have air time
(changed broadcasting forever)
●● Why did AT&T create toll broadcasting.
EVALUATION 2026 QUESTIONS AND
SOLUTIONS FULL SCORE A+
●● "political economic" approach.
Answer: how the media system is organized, gives us a new perspective
(why this movie produced and now that)
●● How can the media be funded?.
Answer: 1. consumers directly buying the product (Music industry -
buying cds)
2. advertisers supporting the media (Super Bowl commercials)
3. government support
●● What is the best way to understand media?.
Answer: "follow the money"
●● what do we find by "following the money" in relation to movies.
Answer: less about selling movie tickets and more about what can be
sold through movies (merch)
●● Why do you need to support culture.
,Answer: to create the new possible formation of new culture
●● What does the commercial media industry (TV) sell?.
Answer: sells audience attention/focus (for advertisers)
●● Why are messages a tool for the media production?.
Answer: really wants audience attention so they can sell more (Super
Bowl)
●● When was the key period of radio.
Answer: 1920-1930
●● What is RCA.
Answer: radio corporation of america
●● Why is David Sarnoff, president of the RCA, important?.
Answer: he as the first one to outline a plan to sell radio sets to a mass
audience
●● How did RCA give consumers a reason to buy the radio sets.
Answer: RCA established radio stations across the country
, ●● What did Eric Barnouw point out about the early selling of radio
sets.
Answer: there was no advertisement, they just aired things like sporting
events/concerts and made a need for people to buy radio sets to listen to
them
●● Why did the growth of radio stations increase so rapidly in the 20's?.
Answer: people wanted to "broadcast their message" to get the word out
●● Four companies making up RCA/Radio Cartel + why it is called that.
Answer: 1. General Electric
2. Westinghouse
3. United Fruit
4. At&T
-they control virtually all the electrical patents in America at that time
●● "toll broadcasting".
Answer: allow advertisers to pay money to have air time
(changed broadcasting forever)
●● Why did AT&T create toll broadcasting.
