COM3705 INTERNATIONAL COMMUNICATION FINAL PORTFOLIO EXAM SCRIPT QUESTIONS AND ANSWERS 2026 COMPLETE LEARNING GUIDE

COM3705 INTERNATIONAL
COMMUNICATION FINAL PORTFOLIO
EXAM SCRIPT QUESTIONS AND ANSWERS
2026 COMPLETE LEARNING GUIDE

◉ Schramm Model
Answer: Highlights the importance of shared understanding and
constant feedback in communication.


◉ First Schramm Model
Answer: Similar to Lasswell's model, but emphasizes the overlap of
communicators' fields for effective communication.


◉ Second Schramm Model
Answer: Adds the idea that communication occurs through shared
experiences.


◉ Third Schramm Model
Answer: Highlights the dual role of communicators as both senders
and receivers, and emphasizes personal interpretation in encoding
and decoding messages.

, ◉ Fourth Schramm Model
Answer: Depicts communication as a dynamic process with constant
interaction, unlike earlier linear models.


◉ Berlo's SMCR Model
Answer:


◉ Berlo's SMCR Model
Answer: Source and receiver are influenced by their personal
makeup of four factors:
- Knowledge
- Attitude
- Communication Skill
- Sociocultural System


◉ Berlo's SMCR Model
Answer: Where the communicator's message is concerned, three
areas matter:
- Message content
- Communicator's treatment
- Coding of content