MKTG 201 ALL QUIZZES QUESTIONS WITH ACCURATE
ANSWERS
"How do I come up with a killer product idea?"
A. Ask customers what they want
B. Ask, "How much money can I make?"
C. Ask, "What problems are people trying to solve."
D. Ask, "What are the competitive offerings?"
E. Ask, "Which distribution channels offer the most cost effective solution?"
correct answer C. Ask, "What problems are people trying to solve."
A bottom-up mindset:
A. Focuses on making the most of what the company has
B. Goes where the money is
C. Quickly pivots the competitive angle in a way that makes competitors irrelevant
D. Transforms a winning marketing tactic into a long-term successful business
strategy
E. All of the above correct answer E. All of the above
A marketing insight is a deep understanding of consumer attitudes and beliefs
that has power to shape consumer behavior. Marketing insights have limitations
because:
A. People seek high involvement products using routine problem solving
B. People make decisions based on the situation
C. People are not all the same
D. Both A and B are correct
,E. Both B and C are correct correct answer E. Both B and C are correct
A popular cookware store hosts a cookie contest every November featuring their
popular mixer. Targeted customers (home bakers and cookie lovers) share recipes
and cooking tips. The popular mixer takes center stage in a beautiful, up-to-date
kitchen. Prizes are awarded and all customers receive a sample Christmas cookie.
This marketing event does all of the following EXCEPT:
A. Making sure the product takes center stage
B. Making it gorgeous--event quality reflects product quality
C. Connecting the event to a local cause
D. Sending home gifts to brand the experience
E. Targeting the event to fit a specific audience correct answer C. Connecting the
event to a local cause
A sketch or composite picture of the ideal customer who buys or may buy the
firm's products is known as a(n)
A. Decision maker
B. Influencer
C. Gatekeeper
D. Personal shopper
E. Buyer persona correct answer E. Buyer persona
Advertising effectiveness is measured by:
A. The amount of humor and the level of entertainment
B. Recall (remember the ad and the advertiser) and persuasion (remember the
benefit)
,C. Media buying--CPM, GRP, TRP
D. Brand legacy
E. Push versus pull promotions correct answer B. Recall (remember the ad and the
advertiser) and persuasion (remember the benefit)
Advertising seeks to achieve one or more objectives--cognitive, affective, and
behavioral. The cognitive objective:
A. Builds awareness
B. Gains interest
C. Gains liking
D. Stimulates action
E. Both B and C are correct correct answer A. Builds awareness
Although economists view markets as structures that allow buyers and sellers to
engage in exchange, marketers focus on:
A. Products and services of the exchange
B. Pricing of the exchange--penetration versus skimming
C. People of the exchange--buyers and sellers
D. Competitors in the exchange--substitutes and threats
E. Geography of the exchange--domestic and global correct answer C. People of
the exchange--buyers and sellers
Analytics is the extensive use of data, statistical and quantitative analysis,
explanatory and predictive models, and fact-based management to drive
managerial decisions and actions. For marketer, these decisions center on:
A. Products
, B. Pricing
C. Competitors
D. Promotions
E. Customers correct answer E. Customers
Big data generally are divided into two types—structured and unstructured.
Which of the following is Not an example of unstructured data?
A. Written reviews--free form
B. Text messages
C. Surveillance video
D. YouTube video
E. Yes/No questions correct answer E. Yes/No questions
Campbell Soup Company, a U.S. based business, entered the Asia market by
combining efforts with Swire Pacific. Each company owns shares in the new
business called Campbell Swire. This is an example of which global market entry
strategy?
A. Exporting
B. Joint Venture
C. International marketing
D. Foreign Direct Investment
E. Licensing correct answer B. Joint Venture
Channel members (intermediaries) make the selling of products more efficient by:
A. Maximizing the number of contacts necessary between producers and
consumers
ANSWERS
"How do I come up with a killer product idea?"
A. Ask customers what they want
B. Ask, "How much money can I make?"
C. Ask, "What problems are people trying to solve."
D. Ask, "What are the competitive offerings?"
E. Ask, "Which distribution channels offer the most cost effective solution?"
correct answer C. Ask, "What problems are people trying to solve."
A bottom-up mindset:
A. Focuses on making the most of what the company has
B. Goes where the money is
C. Quickly pivots the competitive angle in a way that makes competitors irrelevant
D. Transforms a winning marketing tactic into a long-term successful business
strategy
E. All of the above correct answer E. All of the above
A marketing insight is a deep understanding of consumer attitudes and beliefs
that has power to shape consumer behavior. Marketing insights have limitations
because:
A. People seek high involvement products using routine problem solving
B. People make decisions based on the situation
C. People are not all the same
D. Both A and B are correct
,E. Both B and C are correct correct answer E. Both B and C are correct
A popular cookware store hosts a cookie contest every November featuring their
popular mixer. Targeted customers (home bakers and cookie lovers) share recipes
and cooking tips. The popular mixer takes center stage in a beautiful, up-to-date
kitchen. Prizes are awarded and all customers receive a sample Christmas cookie.
This marketing event does all of the following EXCEPT:
A. Making sure the product takes center stage
B. Making it gorgeous--event quality reflects product quality
C. Connecting the event to a local cause
D. Sending home gifts to brand the experience
E. Targeting the event to fit a specific audience correct answer C. Connecting the
event to a local cause
A sketch or composite picture of the ideal customer who buys or may buy the
firm's products is known as a(n)
A. Decision maker
B. Influencer
C. Gatekeeper
D. Personal shopper
E. Buyer persona correct answer E. Buyer persona
Advertising effectiveness is measured by:
A. The amount of humor and the level of entertainment
B. Recall (remember the ad and the advertiser) and persuasion (remember the
benefit)
,C. Media buying--CPM, GRP, TRP
D. Brand legacy
E. Push versus pull promotions correct answer B. Recall (remember the ad and the
advertiser) and persuasion (remember the benefit)
Advertising seeks to achieve one or more objectives--cognitive, affective, and
behavioral. The cognitive objective:
A. Builds awareness
B. Gains interest
C. Gains liking
D. Stimulates action
E. Both B and C are correct correct answer A. Builds awareness
Although economists view markets as structures that allow buyers and sellers to
engage in exchange, marketers focus on:
A. Products and services of the exchange
B. Pricing of the exchange--penetration versus skimming
C. People of the exchange--buyers and sellers
D. Competitors in the exchange--substitutes and threats
E. Geography of the exchange--domestic and global correct answer C. People of
the exchange--buyers and sellers
Analytics is the extensive use of data, statistical and quantitative analysis,
explanatory and predictive models, and fact-based management to drive
managerial decisions and actions. For marketer, these decisions center on:
A. Products
, B. Pricing
C. Competitors
D. Promotions
E. Customers correct answer E. Customers
Big data generally are divided into two types—structured and unstructured.
Which of the following is Not an example of unstructured data?
A. Written reviews--free form
B. Text messages
C. Surveillance video
D. YouTube video
E. Yes/No questions correct answer E. Yes/No questions
Campbell Soup Company, a U.S. based business, entered the Asia market by
combining efforts with Swire Pacific. Each company owns shares in the new
business called Campbell Swire. This is an example of which global market entry
strategy?
A. Exporting
B. Joint Venture
C. International marketing
D. Foreign Direct Investment
E. Licensing correct answer B. Joint Venture
Channel members (intermediaries) make the selling of products more efficient by:
A. Maximizing the number of contacts necessary between producers and
consumers
