WGU C201 COMPREHENSIVE EXAM STUDY
GUIDE COMPLETE QUESTIONS AND
SOLUTIONS
●● What is the result of a company increasing the delegation of
authority and the span of control?
Answer: Increased decision-making authority given to employees
●● Which two key elements does an effective organization include?
Answer: Human interaction
Structure
●● Why does a line organizational structure function most effectively in
a crisis situation?
Answer: It establishes a direct flow of authority.
●● A company might divide itself into smaller groups that best match
the types of customers it serves. What is this is an example of?
Answer: Organization
●● Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
,●● Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
●● A high-tech startup company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Answer: Product
●● Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting tactics
such as cents-off coupons, rebates, and special sales?
Answer: Everyday low pricing
●● When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user.
●● Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity programs
, ●● Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
Answer: Personal selling
●● What three factors should be addressed in a successful marketing
plan?
Answer: Target market
Sales revenue goals
Plan implementation timeline
●● Which three characteristics are measured in demographic
segmentation?
Answer: Race and ethnicity
Income
Household size
●● In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
GUIDE COMPLETE QUESTIONS AND
SOLUTIONS
●● What is the result of a company increasing the delegation of
authority and the span of control?
Answer: Increased decision-making authority given to employees
●● Which two key elements does an effective organization include?
Answer: Human interaction
Structure
●● Why does a line organizational structure function most effectively in
a crisis situation?
Answer: It establishes a direct flow of authority.
●● A company might divide itself into smaller groups that best match
the types of customers it serves. What is this is an example of?
Answer: Organization
●● Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
,●● Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
●● A high-tech startup company is launching a marketing campaign for
its new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Answer: Product
●● Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting tactics
such as cents-off coupons, rebates, and special sales?
Answer: Everyday low pricing
●● When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user.
●● Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity programs
, ●● Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
Answer: Personal selling
●● What three factors should be addressed in a successful marketing
plan?
Answer: Target market
Sales revenue goals
Plan implementation timeline
●● Which three characteristics are measured in demographic
segmentation?
Answer: Race and ethnicity
Income
Household size
●● In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
