WGU C201 BUSINESS ACUMEN
EXAMINATION TEST VERIFIED QUESTIONS
AND SOLUTIONS GRADED A+
●● Increased number of direct reports per manager
Answer: What is the result of a company increasing the delegation of
authority and the span of control?
●● Human interaction, structure
Answer: Which two key elements does an effective organization
include?
●● It established a direct flow of authority
Answer: Why does a line organizational structure function most
effectively in a crisis situation?
●● 1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5)
Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
Answer: Number the seven steps in the recruiting and interviewing
process from first to last.
,●● Achievement of company goals
Answer: Which primary driver does management use for an
organization's structure?
●● Departmentalization
Answer: Which step in the organizing process results in management
group work activities into units within the organization?
●● Customer loyalty
Answer: A high tech startup company is launching a marketing
campaign for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company
leveraging?
●● Everyday low pricing
Answer: Which marketing strategy is devoted to maintaining continuous
bottom line prices than relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales?
●● When demand for the product is driven by the end user
Answer: When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
, ●● An affinity program
Answer: Which marketing tool is essential to building an effective
relationship marketing campaign?
●● Personal Selling
Answer: Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
●● Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget)
Answer: What three factors should be addressed in a successful
marketing plan? Choose 3 answers.
●● Race and ethnicity, Income, Household size
Answer: Which three characteristics are measured in demographic
segmentation? Choose 3 answers
●● Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Answer: In which three ways does business-buying behavior differ from
consumer-buying behavior? Choose 3 answers
EXAMINATION TEST VERIFIED QUESTIONS
AND SOLUTIONS GRADED A+
●● Increased number of direct reports per manager
Answer: What is the result of a company increasing the delegation of
authority and the span of control?
●● Human interaction, structure
Answer: Which two key elements does an effective organization
include?
●● It established a direct flow of authority
Answer: Why does a line organizational structure function most
effectively in a crisis situation?
●● 1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5)
Conduct candidate interviews, 6) Follow up interviews, 7) Hiring
determination
Answer: Number the seven steps in the recruiting and interviewing
process from first to last.
,●● Achievement of company goals
Answer: Which primary driver does management use for an
organization's structure?
●● Departmentalization
Answer: Which step in the organizing process results in management
group work activities into units within the organization?
●● Customer loyalty
Answer: A high tech startup company is launching a marketing
campaign for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all other social
media sits. Which type of competitive advantage is this company
leveraging?
●● Everyday low pricing
Answer: Which marketing strategy is devoted to maintaining continuous
bottom line prices than relying on short term price cutting tactics such as
cents off coupons, rebates, and special sales?
●● When demand for the product is driven by the end user
Answer: When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
, ●● An affinity program
Answer: Which marketing tool is essential to building an effective
relationship marketing campaign?
●● Personal Selling
Answer: Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
●● Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget)
Answer: What three factors should be addressed in a successful
marketing plan? Choose 3 answers.
●● Race and ethnicity, Income, Household size
Answer: Which three characteristics are measured in demographic
segmentation? Choose 3 answers
●● Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Answer: In which three ways does business-buying behavior differ from
consumer-buying behavior? Choose 3 answers
