DMI SOCIAL MEDIA MARKETING FINAL STUDY
PAPER 2026 COMPLETE QUESTIONS AND
ANSWERS
◉ Although you can use a wide variety of content types on social
media, text still plays a central role in your messaging.
What are some best practices for writing social media copy?
Choose THREE of the following:
Focus on conveying useful information
Minimize the use of emojis
Avoid topical issues that might date the content
Write in a style that resonates with your audience
Include evocative and emotive words. Answer: Focus on conveying
useful information
Write in a style that resonates with your audience
Include evocative and emotive words
,◉ Social media is a very visual medium. Carefully selecting images
for posts is a key skill in any social content campaign.
What are some best practices for using images in social media
content?
Choose TWO of the following:
Always start out with high-resolution images
Edit selectively, avoiding over-use of filters
Use subtle colors and nuanced shapes
Ensure each picture has many points of interest. Answer: Always
start out with high-resolution images
Edit selectively, avoiding over-use of filters
◉ Social media users now expect to see at least some video in social
posts.
What factors do you need to consider when creating videos for social
media channels?
Choose THREE of the following:
,Get your key message across as soon as possible
Shoot the same video duration for all social media channels
Avoid using text because it clutters up the screen
Add music for a more dynamic, professional feel
Assume that viewers will have the sound turned off. Answer: Get
your key message across as soon as possible
Add music for a more dynamic, professional feel
Assume that viewers will have the sound turned off
◉ The popularity of ephemeral content has seen many social media
platforms developing their own version of the 'stories' concept.
What best practices should you consider when using stories to build
your social media audience?
Choose THREE of the following:
Work vertically because people view stories in portrait orientation
on mobile devices
Avoid using stickers because they are too distracting
Share feed posts to get your content in front of more people
Be candid and include some behind-the-scenes footage
, Always include a CTA to drive traffic to your website. Answer: Work
vertically because people view stories in portrait orientation on
mobile devices
Share feed posts to get your content in front of more people
Be candid and include some behind-the-scenes footage
◉ Because of their exciting and spontaneous nature, live video
streams have become increasingly popular on social media.
What are some best practices to use when broadcasting live video on
social media?
Choose THREE of the following:
Edit the live stream into a more polished replay video afterwards
Make good use of the available light
Use a snappy, attention-grabbing title
Use swear words and unfiltered language for a more authentic feel
Avoid engaging with your audience in real time. Answer: Edit the live
stream into a more polished replay video afterwards
Make good use of the available light
Use a snappy, attention-grabbing title
PAPER 2026 COMPLETE QUESTIONS AND
ANSWERS
◉ Although you can use a wide variety of content types on social
media, text still plays a central role in your messaging.
What are some best practices for writing social media copy?
Choose THREE of the following:
Focus on conveying useful information
Minimize the use of emojis
Avoid topical issues that might date the content
Write in a style that resonates with your audience
Include evocative and emotive words. Answer: Focus on conveying
useful information
Write in a style that resonates with your audience
Include evocative and emotive words
,◉ Social media is a very visual medium. Carefully selecting images
for posts is a key skill in any social content campaign.
What are some best practices for using images in social media
content?
Choose TWO of the following:
Always start out with high-resolution images
Edit selectively, avoiding over-use of filters
Use subtle colors and nuanced shapes
Ensure each picture has many points of interest. Answer: Always
start out with high-resolution images
Edit selectively, avoiding over-use of filters
◉ Social media users now expect to see at least some video in social
posts.
What factors do you need to consider when creating videos for social
media channels?
Choose THREE of the following:
,Get your key message across as soon as possible
Shoot the same video duration for all social media channels
Avoid using text because it clutters up the screen
Add music for a more dynamic, professional feel
Assume that viewers will have the sound turned off. Answer: Get
your key message across as soon as possible
Add music for a more dynamic, professional feel
Assume that viewers will have the sound turned off
◉ The popularity of ephemeral content has seen many social media
platforms developing their own version of the 'stories' concept.
What best practices should you consider when using stories to build
your social media audience?
Choose THREE of the following:
Work vertically because people view stories in portrait orientation
on mobile devices
Avoid using stickers because they are too distracting
Share feed posts to get your content in front of more people
Be candid and include some behind-the-scenes footage
, Always include a CTA to drive traffic to your website. Answer: Work
vertically because people view stories in portrait orientation on
mobile devices
Share feed posts to get your content in front of more people
Be candid and include some behind-the-scenes footage
◉ Because of their exciting and spontaneous nature, live video
streams have become increasingly popular on social media.
What are some best practices to use when broadcasting live video on
social media?
Choose THREE of the following:
Edit the live stream into a more polished replay video afterwards
Make good use of the available light
Use a snappy, attention-grabbing title
Use swear words and unfiltered language for a more authentic feel
Avoid engaging with your audience in real time. Answer: Edit the live
stream into a more polished replay video afterwards
Make good use of the available light
Use a snappy, attention-grabbing title
