DMI CERTIFICATION EVALUATION 2026
SOLVED QUESTION SET GRADED A+
◉ Facebook Business Manager lets businesses securely share and
control access to a number of Facebook assets.
What are the key benefits of linking Facebook Business Manager to
other Facebook products?
Choose TWO of the following:
You can ensure your Pages are only visible in certain regions and to
certain demographics
You can coordinate campaign deployment across channels
You can block posts or comments that contain specific words across
channels
You can share data across channels.
Answer: You can coordinate campaign deployment across channels -
correct
You can share data across channels
◉ When linking Facebook Business Manager to your website, the
actual link is achieved using a Facebook Pixel code.
,What are the benefits of using the Facebook Pixel?
Choose TWO of the following:
You can link your ad URLs to Google Analytics tracking
You can provide a quality customer service
You can better understand the effects of your ads
You can get data to help drive more sales.
Answer: You can better understand the effects of your ads
You can get data to help drive more sales
◉ Before creating a Facebook or Instagram paid advertising
campaign, it is essential that you understand who you can target,
and what you can expect from your efforts. There are three main
targeting options available to you.
Match each targeting option to the correct description..
Answer: Lookalike audience: Allows you to target people who have
not been on your site before, or have not engaged with your
Facebook content, but have similar characteristics to the people on
your existing remarketing lists
,Custom audience: Allows you to remarket to people who have been
on your site before, used your app, or whose email address you have
permission to use for marketing purposes
Core audience: Allows you to reach people based on the targeting
criteria you input during campaign set up, including location,
demographics, interests, and job title
◉ Ads Manager is your starting point for running ad campaigns on
Facebook and Instagram.
What actions should you take when developing a Facebook or
Instagram Ad campaign using Ads Manager?
Choose TWO of the following:
Choose what devices and networks to target with your ads
Focus most of your ad spend on under-performing segments
Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
Work only with agencies and third parties who have access to Pixels
and analytics tools.
Answer: Choose what devices and networks to target with your ads
Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
, ◉ To understand the effectiveness of your Facebook Ads campaigns,
you will need to track and measure a number of key metrics in Ads
Manager.
Match each metric to the correct description..
Answer: Engagement: Measures how many people liked, commented
on, and shared your ads, and the costs associated with the
interactions
Performance and clicks: Measures clicks, click-through rates, and
costs for all ad types in your campaigns
App engagement: Measures how many people installed your
application from ads, their engagement in the application because of
the ad, and the costs associated with it
Delivery: Measures how many people you reached with your
campaign, how often they saw your ads, and at what cost
◉ The Facebook Instant Experience ad is an immersive mobile
experience that allows businesses to tell their stories and showcase
their products using full screen creative.
Put the steps for setting up an Instant Experience ad in Ads Manager
in the correct order, beginning with the first step..
Answer: 1. Create a new campaign in ads manager
SOLVED QUESTION SET GRADED A+
◉ Facebook Business Manager lets businesses securely share and
control access to a number of Facebook assets.
What are the key benefits of linking Facebook Business Manager to
other Facebook products?
Choose TWO of the following:
You can ensure your Pages are only visible in certain regions and to
certain demographics
You can coordinate campaign deployment across channels
You can block posts or comments that contain specific words across
channels
You can share data across channels.
Answer: You can coordinate campaign deployment across channels -
correct
You can share data across channels
◉ When linking Facebook Business Manager to your website, the
actual link is achieved using a Facebook Pixel code.
,What are the benefits of using the Facebook Pixel?
Choose TWO of the following:
You can link your ad URLs to Google Analytics tracking
You can provide a quality customer service
You can better understand the effects of your ads
You can get data to help drive more sales.
Answer: You can better understand the effects of your ads
You can get data to help drive more sales
◉ Before creating a Facebook or Instagram paid advertising
campaign, it is essential that you understand who you can target,
and what you can expect from your efforts. There are three main
targeting options available to you.
Match each targeting option to the correct description..
Answer: Lookalike audience: Allows you to target people who have
not been on your site before, or have not engaged with your
Facebook content, but have similar characteristics to the people on
your existing remarketing lists
,Custom audience: Allows you to remarket to people who have been
on your site before, used your app, or whose email address you have
permission to use for marketing purposes
Core audience: Allows you to reach people based on the targeting
criteria you input during campaign set up, including location,
demographics, interests, and job title
◉ Ads Manager is your starting point for running ad campaigns on
Facebook and Instagram.
What actions should you take when developing a Facebook or
Instagram Ad campaign using Ads Manager?
Choose TWO of the following:
Choose what devices and networks to target with your ads
Focus most of your ad spend on under-performing segments
Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
Work only with agencies and third parties who have access to Pixels
and analytics tools.
Answer: Choose what devices and networks to target with your ads
Choose appropriate ad formats to target your Core, Custom, or
Lookalike Audiences
, ◉ To understand the effectiveness of your Facebook Ads campaigns,
you will need to track and measure a number of key metrics in Ads
Manager.
Match each metric to the correct description..
Answer: Engagement: Measures how many people liked, commented
on, and shared your ads, and the costs associated with the
interactions
Performance and clicks: Measures clicks, click-through rates, and
costs for all ad types in your campaigns
App engagement: Measures how many people installed your
application from ads, their engagement in the application because of
the ad, and the costs associated with it
Delivery: Measures how many people you reached with your
campaign, how often they saw your ads, and at what cost
◉ The Facebook Instant Experience ad is an immersive mobile
experience that allows businesses to tell their stories and showcase
their products using full screen creative.
Put the steps for setting up an Instant Experience ad in Ads Manager
in the correct order, beginning with the first step..
Answer: 1. Create a new campaign in ads manager
