DMI FINAL PAPER 2026 FULL QUESTIONS
AND CORRECT ANSWERS
◉ When setting up an ad campaign on Pinterest, you will need to
define your budget and bids.
Drag and drop the budget and bid options available on Pinterest into
the correct columns.
Budget Option:
Bid Option:
1. Cost per click
2. Cost per thousand impressions
3. Daily
4. Optional total.
Answer: Budget Option:
4. Optional total
3. Daily
Bid Option:
,1. Cost per thousand impressions
1. Cost per click
◉ It is important to continuously monitor and analyze your social
media activities.
How can using platform-native tools to analyze your social media
campaigns be beneficial?
Choose ONE of the following:
1. Helps to identify competitor content
2. Makes comparisons with other relevant social campaigns
3. Facilitates installation of conversion-tracking pixels
4. Increases trust in metrics exclusive to social media.
Answer: 3. Facilitates installation of conversion-tracking pixels
◉ Facebook offers a number of native tools, which advertisers can
use in their campaigns.
Which native Facebook tools can provide rich insight into the
performance of Facebook campaigns?
Choose TWO of the following
, 1. Ads Manager
2. Campaign Manager
3. Google Analytics
4. Audience Insights.
Answer: 1. Ads Manager
4. Audience Insights
◉ Facebook Audience Insights can help advertisers learn more
about their target audiences.
What sources of data does Facebook Audience Insights draw from?
Choose TWO of the following:
1. All current customers who have a social media presence
2. All co-workers or employees with a Facebook account
3. People connected to your Facebook event or page
4. The general Facebook audience.
Answer: 3. People connected to your Facebook event or page
4. The general Facebook audience
◉ Twitter offers a number of native tools to help you analyze your
activity on the platform.
AND CORRECT ANSWERS
◉ When setting up an ad campaign on Pinterest, you will need to
define your budget and bids.
Drag and drop the budget and bid options available on Pinterest into
the correct columns.
Budget Option:
Bid Option:
1. Cost per click
2. Cost per thousand impressions
3. Daily
4. Optional total.
Answer: Budget Option:
4. Optional total
3. Daily
Bid Option:
,1. Cost per thousand impressions
1. Cost per click
◉ It is important to continuously monitor and analyze your social
media activities.
How can using platform-native tools to analyze your social media
campaigns be beneficial?
Choose ONE of the following:
1. Helps to identify competitor content
2. Makes comparisons with other relevant social campaigns
3. Facilitates installation of conversion-tracking pixels
4. Increases trust in metrics exclusive to social media.
Answer: 3. Facilitates installation of conversion-tracking pixels
◉ Facebook offers a number of native tools, which advertisers can
use in their campaigns.
Which native Facebook tools can provide rich insight into the
performance of Facebook campaigns?
Choose TWO of the following
, 1. Ads Manager
2. Campaign Manager
3. Google Analytics
4. Audience Insights.
Answer: 1. Ads Manager
4. Audience Insights
◉ Facebook Audience Insights can help advertisers learn more
about their target audiences.
What sources of data does Facebook Audience Insights draw from?
Choose TWO of the following:
1. All current customers who have a social media presence
2. All co-workers or employees with a Facebook account
3. People connected to your Facebook event or page
4. The general Facebook audience.
Answer: 3. People connected to your Facebook event or page
4. The general Facebook audience
◉ Twitter offers a number of native tools to help you analyze your
activity on the platform.
