MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2026 - DUE August 2026

MNM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2026 - DUE August 2026; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.8.1..2.7.8..3.3.7.2.. Ensure your success with us... MARKETING PLAN FOR SMME NAME 1 INTRODUCTION (100 WORDS) Provide a brief overview of the SMME provided. Briefly explain what a market plan is and how it can assist the SMME. THEORETICAL DISCUSSION OF THE INTERNAL AND EXTERNAL ENVIRONMENT 1.1 INTERNAL ENVIRONMENT 1.1.1 Mission Provide one sentence to explain what a mission statement is and ensure that you reference the sources that you use (max 1 sentence). 1.1.2 Resources Briefly describe resources and ensure that you reference the sources that you use (max 1-2 sentences). 1.1.3 Business offering Briefly describe what a business offering is and ensure that you reference the sources that you use (max 1-2 sentences). 1.2 EXTERNAL ENVIRONMENT 1.2.1 Technological Briefly describe technological factors and ensure that you reference the sources that you use (max 1 - 2 sentences). 1.2.2 Competitive Briefly describe competitive factors and ensure that you reference the sources that you use (max 1 -2 sentences). 1.2.3 Political Briefly describe political factors and ensure that you reference the sources that you use (max 1-2 sentences). 1.2.4 Economic Briefly describe economic factors and ensure that you reference the sources that you use (max 1 -2 sentences). 1.3 SWOT ANALYSIS Briefly describe what a SWOT is and ensure that you reference the sources that you use (max 1 -2 sentences). PRACTICAL APPLICATION OF THE INTERNAL AND EXTERNAL ENVIRONMENT TO THE SMME 2 RESEARCH AND ANALYSIS OF THE CURRENT SITUATION 2.1 INTERNAL ENVIRONMENT 2.1.1 Mission Specify if the SMME has a mission statement. If so, what is their mission statement. If not, indicate so and by the recommendations, explain why they should have one and draft a mission statement for them. 2.1.2 Resources Provide a detailed practical discussion on the current resources of the SMME. Your discussion should include the following: - Human resources - Financial resources - Information resources - Supply resources If these are not specifically indicated in the case study, you can make realistic assumptions. 2.1.3 Business offering Provide a detailed practical discussion on the business of the SMME. RECOMMENDATIONS Provide detailed recommendations for each section in terms of what the SMME can do further and improve the business. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - What can the SMME do to improve the mission? - What can the SMME do to improve on their resources? - What can the SMME do to improve their business offering?) 2.2 EXTERNAL ENVIRONMENT There are various external environment factors namely socio-cultural, demographic, competitive, political-legal, technological, ecological, and economic. You need to discuss at least four of these that are most applicable to the SMME. Therefore, you should edit the subheadings 2.2.1 -2.2.4 accordingly. 2.2.1 Technological Provide a detailed practical discussion on how technological factors have an impact on the SMME. Discussion should be specific to the SMME. 2.2.2 Competitive Provide a detailed practical discussion on how competitive factors have an impact on the SMME. Discussion should be specific to the SMME. 2.2.3 Political Provide a detailed practical discussion on how political factors have an impact on the SMME. Discussion should be specific to the SMME. 2.2.4 Economic Briefly describe economic factors and ensure that you reference the sources that you use (max 1 sentence). Provide a detailed practical discussion on how economic factors have an impact on the SMME. Discussion should be specific to the SMME. RECOMMENDATIONS Provide detailed recommendations for each section in terms of what the SMME can do further and improve the business. This will depend on which factors you select. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - What can the SMME do to improve the technological environment? - What can the SMME do to improve on the competitive environment? - What can the SMME do to improve the political environment? - What can the SMME do to improve the economic environment?) Provide creative ideas specific to the SMME. Do not simply provide theory. 2.3 SWOT ANALYSIS Prepare a SWOT analysis for the SMME in the form of a four quadrant. RECOMMENDATIONS Provide detailed recommendations for each section in terms of what the SMME can do further and improve the business. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - What can the SMME do to turn weakness into strengths? - What can the SMME do to turn threats into opportunities?) Provide creative ideas specific to the SMME. Do not simply provide theory. 3 ANALYSIS OF MARKETS AND CUSTOMERS THEORETICAL DISCUSSION OF MARKETS AND CUSTOMERS 3.1 ANALYSIS OF MARKETS Briefly describe what analysis of markets consists of and ensure that you reference the sources that you use (max 1- 2 sentences). 3.2 ANALYSIS OF CUSTOMERS Briefly describe what analysis of customers consists of and ensure that you reference the sources that you use (max 1- 4 sentences). Your discussion should include the following: - Individual factors (motivation, perception, learning ability, attitude, personality, lifestyle - Group factors (family, culture, social class, reference group, opinion leaders) - Business markets (organisational connections, organisational considerations) PRACTICAL APPLICATION OF THE MARKETS AND CUSTOMERS TO THE SMME 3.3 ANALYSIS OF MARKETS Provide a detailed practical discussion on SMME market. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - Which type of market do they serve? - What is their market share? - Who is their target market?) RECOMMENDATIONS Provide detailed recommendations for each section in terms of what the SMME can do further and improve the business. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - What can the SMME do to improve on type of market? - What can the SMME do to improve on market share? - What can the SMME do to improve on target market?) Provide creative ideas specific to the SMME. Do not simply provide theory. 3.4 ANALYSIS OF CUSTOMERS Provide detailed practical discussion on the SMME customer. The discussion should provide a better understanding on the SMMEs customers based on individual and group factors. Do not simply provide practical examples of each. RECOMMENDATIONS Provide detailed recommendations for each section in terms of what the SMME can do further and improve the business. (Below a few questions to guide your recommendation, DO NOT include the question in your answer - What can the SMME do to improve individual factors? - What can the SMME do to improve on group factors? - What can the SMME do to improve on business market factors?) Provide creative ideas specific to the SMME. Do not simply provide theory. 4 CONCLUSION (100 WORDS) Provide a conclusion to sum up your discussion for assessment 1.