Version 1
F! 1
,TEST BANK FOR F! F!
Marketing Management 4th EditionMark Johnston Greg Marshall
F! F! F! F! F! F!
Chapter 1 F!
Student name: F!
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
1) A commonly held misconception about marketing is that it is all about advertising an
F! F! F! F! F! F! F! F! F! F! F! F! F!
d selling.
F!
1) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation
F! F! F!
Learning Objective : 01-
F! F! F!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and M
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
arketing Management Defined
F! F!
Bloom's : Remember Diff
F! F! F!
iculty : 1 Easy Gradable :
F! F! F! F! F!
automatic
F!
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
2) Marketing is relevant only to people in the organization who work directly in the marketin
F! F! F! F! F! F! F! F! F! F! F! F! F! F!
g department.
F!
2) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01-
F! F! F!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and M
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
arketing Management Defined
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Version 1 F! 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions
F! F! F! F! F! F! F! F! F! F! F!
, and processes for creating, communicating, delivering, and exchanging offerings that ha
F! F! F! F! F! F! F! F! F! F! F!
ve value for customers, clients, partners, and society at large.”
F! F! F! F! F! F! F! F! F!
3) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation
F! F! F!
Topic : Marketing and Marketing Management Defined
F! F! F! F! F! F!
Bloom's : Remember
F! F! F!
Difficulty : 1 Easy F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con Gradable : automatic
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
4) Peter Drucker stated that since it is the customer who defines value, the business enterpris
F! F! F! F! F! F! F! F! F! F! F! F! F! F!
e has only two business functions: marketing and innovation.
F! F! F! F! F! F! F! F!
4) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Remember
Difficulty : 1 Easy F! F! F!
Topic : The Concept of Customer Value
F! F! F! F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con Gradable : automatic
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
5) Sustainability refers to business practices that prolong the life cycle of a product.
F! F! F! F! F! F! F! F! F! F! F! F!
5) F!
⊚ true F !
⊚ false F !
Question Details F!
Accessibility : Keyboard Navigation Blo F! F! F! F!
om's : Understand
F! F!
Difficulty : 2 Medium F! F! F!
Topic : Marketing and Marketing Management Defined
F! F! F! F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Version 1 F! 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficult
F! F! F! F! F! F! F! F! F! F! F! F! F!
y competing successfully for customers.
F! F! F! F!
6) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01- F! F! F!
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolutio
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
n of Marketing
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
\hen Henry Ford said, “People can have the Model T in any color—
F! F! F! F! F! F! F! F! F! F! F! F!
so long that it’s black,” he was reflecting a sales orientation.
F! F! F! F! F! F! F! F! F! F!
6) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01- F! F! F!
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolutio
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
n of Marketing
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
7) Don Peppers and Martha Rogers popularized the term one-to-
F! F! F! F! F! F! F! F!
one marketing. Some firms come close to one-to-
F! F! F! F! F! F! F!
one marketing by combining flexible manufacturing with flexible marketing to enhance
F! F! F! F! F! F! F! F! F! F!
customer choices.
F! F!
7) F!
⊚ F ! true
⊚ F ! false
Version 1 F! 4
F! 1
,TEST BANK FOR F! F!
Marketing Management 4th EditionMark Johnston Greg Marshall
F! F! F! F! F! F!
Chapter 1 F!
Student name: F!
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
1) A commonly held misconception about marketing is that it is all about advertising an
F! F! F! F! F! F! F! F! F! F! F! F! F!
d selling.
F!
1) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation
F! F! F!
Learning Objective : 01-
F! F! F!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and M
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
arketing Management Defined
F! F!
Bloom's : Remember Diff
F! F! F!
iculty : 1 Easy Gradable :
F! F! F! F! F!
automatic
F!
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
2) Marketing is relevant only to people in the organization who work directly in the marketin
F! F! F! F! F! F! F! F! F! F! F! F! F! F!
g department.
F!
2) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01-
F! F! F!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and M
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
arketing Management Defined
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Version 1 F! 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions
F! F! F! F! F! F! F! F! F! F! F!
, and processes for creating, communicating, delivering, and exchanging offerings that ha
F! F! F! F! F! F! F! F! F! F! F!
ve value for customers, clients, partners, and society at large.”
F! F! F! F! F! F! F! F! F!
3) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation
F! F! F!
Topic : Marketing and Marketing Management Defined
F! F! F! F! F! F!
Bloom's : Remember
F! F! F!
Difficulty : 1 Easy F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con Gradable : automatic
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
4) Peter Drucker stated that since it is the customer who defines value, the business enterpris
F! F! F! F! F! F! F! F! F! F! F! F! F! F!
e has only two business functions: marketing and innovation.
F! F! F! F! F! F! F! F!
4) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Remember
Difficulty : 1 Easy F! F! F!
Topic : The Concept of Customer Value
F! F! F! F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con Gradable : automatic
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
5) Sustainability refers to business practices that prolong the life cycle of a product.
F! F! F! F! F! F! F! F! F! F! F! F!
5) F!
⊚ true F !
⊚ false F !
Question Details F!
Accessibility : Keyboard Navigation Blo F! F! F! F!
om's : Understand
F! F!
Difficulty : 2 Medium F! F! F!
Topic : Marketing and Marketing Management Defined
F! F! F! F! F! F!
Learning Objective : 01- F! F! F!
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
Version 1 F! 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficult
F! F! F! F! F! F! F! F! F! F! F! F! F!
y competing successfully for customers.
F! F! F! F!
6) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01- F! F! F!
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolutio
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
n of Marketing
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
\hen Henry Ford said, “People can have the Model T in any color—
F! F! F! F! F! F! F! F! F! F! F! F!
so long that it’s black,” he was reflecting a sales orientation.
F! F! F! F! F! F! F! F! F! F!
6) F!
⊚ F ! true
⊚ F ! false
Question Details F!
AACSB : Analytical Thinking Accessi
F! F! F! F!
bility : Keyboard Navigation Bloom's :
F! F! F! F! F! F!
Understand
Difficulty : 2 Medium F! F! F!
Learning Objective : 01- F! F! F!
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolutio
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
n of Marketing
F! F!
Gradable : automatic F! F!
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
F! F! F! F! F! F! F! F! F! F! F! F! F! F! F! F!
7) Don Peppers and Martha Rogers popularized the term one-to-
F! F! F! F! F! F! F! F!
one marketing. Some firms come close to one-to-
F! F! F! F! F! F! F!
one marketing by combining flexible manufacturing with flexible marketing to enhance
F! F! F! F! F! F! F! F! F! F!
customer choices.
F! F!
7) F!
⊚ F ! true
⊚ F ! false
Version 1 F! 4
