TESTBANK - Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition by Michael R. Solomon

TEST BANK For Consumer Behaviour:
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mm Buying, Having, and Being, Canadian Edition,
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9th Edition, 2024 by Michael R. Solomon
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mm Chapters 1 - 15 mm mm mm

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e
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(Solomon) Chapter 1
mm mm mm m m An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn
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mm their interests in music or clothing, how they spend their leisure time, and even their
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mm attitudes about social issues, to be able to categorize consumers according to their
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mm lifestyles. This sort of information is called:
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A) core values. mm




B) psychographics.
C) configurations.
D) physiognomies.
mm ANSWER: B m m




Type: MC mm Page Ref: mm




2 Skill: Application
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Objective: m m L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
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mm generate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. mm




D) a loss mm



leader.mm




ANSWER: m m A
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3 Skill: Application
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Objective: m m L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is
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mm concerned that his customers are not recommending his company to their friends. For
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mm John, this problem is a:
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A) purchase issue. mm

,B) demographic problem. mm




C) prepurchase issue. mm




D) post purchase issue.
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mm ANSWER: D m m




Type: MC mm Page Ref: mm




3 Skill: Application
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Objective: m m L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence
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mm the consumer before, during, and after a purchase is called:
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A) the value. mm




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption mm




mm process. ANSWER: mm m m D
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mm 3 Skill:
mm m m Concept
Objective: m m m m L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out.
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mm She connects with one of the product discussion groups that she participates in.
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mm This is an example of a:
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A) lifestyle discussion. mm




B) brand competition. m m




C) consumption community. mm




D) marketplace
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m m C
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mm 2 Skill:
mm m m Application
Objective: m m m m L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it
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mm most m m likely has attained: mm mm




A) product separation. mm




B) brand loyalty. m m




C) lifestyle variation. mm




D) purchase
conception.
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ANSWER: B
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Type: MC mm Page Ref: mm




mm 2 Skill:
mm m m Concept