NRF CERTIFICATION EVALUATION SET QUESTIONS
AND ANSWERS SET A+
✔✔resume - ✔✔a accomplishment based document that showcases an individual's
ability to contribute to what is important to any organization
✔✔retail career paths - ✔✔specialties in the retail profession, such as communications,
human resources, legal, product development, real estate, advertising, public
relations,etc.
✔✔STAR format - ✔✔a way to display information in a resume; stands for: Situation or
Task, Actions, and Results
✔✔SMART goals - ✔✔goals that are specific, measurable, attainable, realistic, and
timely
✔✔visualization - ✔✔picturing oneself being successful in order to take action toward
assuring a positive attitude. for example, seeing yourself at your ideal job, or replaying
successful events from your past in your mind
✔✔ brick-and-mortar - ✔✔the presence of a physical storefront and face-to-face
customer experiences
✔✔closeout stores - ✔✔off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the manufacturer's price
✔✔commercial cue - ✔✔advertising message that impacts purchase decisions
✔✔comparison shopper - ✔✔the customer who spends time searching for the best
price or deal on the item she is looking to purchase
, ✔✔convenience stores - ✔✔these stores aim at providing their customers a convenient
shopping experience. the general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
✔✔corporate chain - ✔✔a company that operates multiple stores under common
ownership, and usually has centralized decision-making
✔✔demographics - ✔✔quantifiable information about a customer such as household
size, income, education, occupation, and place of residence
✔✔department stores - ✔✔these stores offer good service and a broad variety and
assortment of products of mid-to-high quality
✔✔direct selling - ✔✔salespeople contact customers directly in a convenient location,
often at a customer's home; demonstrate product benefits; take orders; and deliver the
products or perform the services
✔✔discount selling - ✔✔these retailers offer a broad variety of merchandise, limited
service, and low prices
✔✔distribution channel - ✔✔the chain of businesses through which a good or service
passes until it reaches the end customer
✔✔diverse shopper - ✔✔this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
✔✔e-commerce - ✔✔buying and selling through the internet via an electronic device
✔✔follower - ✔✔this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported on them
✔✔franchises - ✔✔the license granted to another party to market a company's goods or
services in a particular territory
✔✔gross domestic product (gdp) - ✔✔the monetary value of all the finished goods and
services produced within a country annually
✔✔impulse buyer - ✔✔the person who makes quick purchase decisions
✔✔independent establishment - ✔✔typically single store or a small, regional chain
✔✔innovative customer - ✔✔the buyer who wants to be the first to purchase and own
the latest merchandise
AND ANSWERS SET A+
✔✔resume - ✔✔a accomplishment based document that showcases an individual's
ability to contribute to what is important to any organization
✔✔retail career paths - ✔✔specialties in the retail profession, such as communications,
human resources, legal, product development, real estate, advertising, public
relations,etc.
✔✔STAR format - ✔✔a way to display information in a resume; stands for: Situation or
Task, Actions, and Results
✔✔SMART goals - ✔✔goals that are specific, measurable, attainable, realistic, and
timely
✔✔visualization - ✔✔picturing oneself being successful in order to take action toward
assuring a positive attitude. for example, seeing yourself at your ideal job, or replaying
successful events from your past in your mind
✔✔ brick-and-mortar - ✔✔the presence of a physical storefront and face-to-face
customer experiences
✔✔closeout stores - ✔✔off-price stores that offer an assortment of brand-name
merchandise at a significant discount off the manufacturer's price
✔✔commercial cue - ✔✔advertising message that impacts purchase decisions
✔✔comparison shopper - ✔✔the customer who spends time searching for the best
price or deal on the item she is looking to purchase
, ✔✔convenience stores - ✔✔these stores aim at providing their customers a convenient
shopping experience. the general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout
✔✔corporate chain - ✔✔a company that operates multiple stores under common
ownership, and usually has centralized decision-making
✔✔demographics - ✔✔quantifiable information about a customer such as household
size, income, education, occupation, and place of residence
✔✔department stores - ✔✔these stores offer good service and a broad variety and
assortment of products of mid-to-high quality
✔✔direct selling - ✔✔salespeople contact customers directly in a convenient location,
often at a customer's home; demonstrate product benefits; take orders; and deliver the
products or perform the services
✔✔discount selling - ✔✔these retailers offer a broad variety of merchandise, limited
service, and low prices
✔✔distribution channel - ✔✔the chain of businesses through which a good or service
passes until it reaches the end customer
✔✔diverse shopper - ✔✔this buyer is hard to predict or to understand. he shops in
many different places and is not obviously influenced by any one retail element
✔✔e-commerce - ✔✔buying and selling through the internet via an electronic device
✔✔follower - ✔✔this customer usually waits to see what the latest trend will be, and is
reluctant to try new products until friends have done so and reported on them
✔✔franchises - ✔✔the license granted to another party to market a company's goods or
services in a particular territory
✔✔gross domestic product (gdp) - ✔✔the monetary value of all the finished goods and
services produced within a country annually
✔✔impulse buyer - ✔✔the person who makes quick purchase decisions
✔✔independent establishment - ✔✔typically single store or a small, regional chain
✔✔innovative customer - ✔✔the buyer who wants to be the first to purchase and own
the latest merchandise
