WSET LEVEL 4 D2 ACTUAL EXAM SCRIPT
2026 COMPLETE 300 QUESTIONS AND
CORRECT ANSWERS WITH GOLDEN TIPS
SOLUTIONS GRADED A+
⩥ The general factors affecting demand for wine.
Answer: - Social
- Economic
- Legislative
- Political
⩥ List major social factors affecting demand for wine.
Answer: - Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
⩥ Describe how global wine consumption habits have changed since
2001.
Answer: - Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on
non-essential products
,- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
⩥ Top five countries for total wine consumption in 2017.
Answer: - USA
- France
- Italy
- Germany
- China
⩥ Explain the increasing wine consumption in USA in the last 20-30 yr.
Answer: - Increasing globalization of the food and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the domestic market
⩥ Explain the increasing wine consumption in China.
Answer: - Growing middle class showing wealth and status - move away
from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
,⩥ Give possible reasons for falling wine consumption in traditional
wine-drinking countries.
Answer: - Younger people drinking less wine: old fashioned; less time in
bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin
in France
- Changes in lifestyle: less time for longer meals, less lunchtime
drinking
- Reduced availability of cheap wine: reduce over-production, some
consumers switch to cheaper alcoholic drinks
⩥ List a few major changes in consumer preferences in recent years.
Answer: - Rose and Prosecco become popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going out of fashion
⩥ What factors could influence a wine's reputation?.
Answer: - Good reviews from leading publications and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series, music lyrics or
celebrity lifestyle news
- Peer opinions
⩥ What are price-sensitive markets? Give examples.
, Answer: Markets where consumers are unwilling to pay more than the
lowest price possible for the style of wine they want to buy. E.g.,
Germany, UK
⩥ What can producers do to retain customers in price-sensitive
markets?.
Answer: - Competition is fierce - reduce price or simply choose not to
sell
- Reluctant to pass on increases in production costs to consumers
- Try to build up 'brand loyalty'
⩥ Explain 'premiumization'.
Answer: - Consumers are increasingly willing to pay more for individual
bottles of wine, often because they are buying less wine by volume
- Happens in USA even in UK
⩥ List major economic factors that influence demand for wine.
Answer: - Strength of economy
- Fluctuations in currency exchange
- Changes to the market
⩥ Give examples in which the strength of economy affect wine demand.
Answer: - 2008 financial crisis: champagne demand falls, Prosecco
grew; trade wine for beer, cider etc
2026 COMPLETE 300 QUESTIONS AND
CORRECT ANSWERS WITH GOLDEN TIPS
SOLUTIONS GRADED A+
⩥ The general factors affecting demand for wine.
Answer: - Social
- Economic
- Legislative
- Political
⩥ List major social factors affecting demand for wine.
Answer: - Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
⩥ Describe how global wine consumption habits have changed since
2001.
Answer: - Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on
non-essential products
,- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
⩥ Top five countries for total wine consumption in 2017.
Answer: - USA
- France
- Italy
- Germany
- China
⩥ Explain the increasing wine consumption in USA in the last 20-30 yr.
Answer: - Increasing globalization of the food and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the domestic market
⩥ Explain the increasing wine consumption in China.
Answer: - Growing middle class showing wealth and status - move away
from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
,⩥ Give possible reasons for falling wine consumption in traditional
wine-drinking countries.
Answer: - Younger people drinking less wine: old fashioned; less time in
bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin
in France
- Changes in lifestyle: less time for longer meals, less lunchtime
drinking
- Reduced availability of cheap wine: reduce over-production, some
consumers switch to cheaper alcoholic drinks
⩥ List a few major changes in consumer preferences in recent years.
Answer: - Rose and Prosecco become popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going out of fashion
⩥ What factors could influence a wine's reputation?.
Answer: - Good reviews from leading publications and critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television series, music lyrics or
celebrity lifestyle news
- Peer opinions
⩥ What are price-sensitive markets? Give examples.
, Answer: Markets where consumers are unwilling to pay more than the
lowest price possible for the style of wine they want to buy. E.g.,
Germany, UK
⩥ What can producers do to retain customers in price-sensitive
markets?.
Answer: - Competition is fierce - reduce price or simply choose not to
sell
- Reluctant to pass on increases in production costs to consumers
- Try to build up 'brand loyalty'
⩥ Explain 'premiumization'.
Answer: - Consumers are increasingly willing to pay more for individual
bottles of wine, often because they are buying less wine by volume
- Happens in USA even in UK
⩥ List major economic factors that influence demand for wine.
Answer: - Strength of economy
- Fluctuations in currency exchange
- Changes to the market
⩥ Give examples in which the strength of economy affect wine demand.
Answer: - 2008 financial crisis: champagne demand falls, Prosecco
grew; trade wine for beer, cider etc
