MGT 492 UKY Wildes Exam 2| Questions
and answers | Updated RATED A+ | NEW
Which of the following statements regarding the three categories of knowledge is true? -
answer- Intellectual capital is essentially tacit knowledge
Which of the following marks would be eligible to become trademarks or service marks?
- answer- c. None of these are correct.
All of the following are common problems associated with new product development
(NPD) EXCEPT - answer- complicated products.
Which of the following is the most common reason that trademarks are denied? -
answer- The mark is likely to create confusion with an existing trademark in the
marketplace.
During the final phase of the product development cycle, an entrepreneur must decide
whether to - answer- All of these are correct.
b. start a business to make and distribute the product.
c. joint venture with another company that has the resources that the entrepreneur
needs.
d. sell the technology.
e. license the technology to another company to develop it into applications.
A copyright protects - answer- the form in which an idea is displayed.
Marcus has adopted "iFix it fast." as the slogan for his electronics repair shop. This
slogan is Marcus's - answer- trademark
Approximately _____ percent of new product development (NPD) projects don't include
vital market research. - answer- 35
The initial margins for a new line of cosmetics that Kim has developed are slim due to
development costs. She is wondering whether they will improve with economies of
scale. Which of the following product development trade-offs is Kim dealing with? -
answer- Product cost vs. development costs
To qualify for _____, the work must be in a fixed and tangible form—that is, one must
be able to see or hear it. - answer- federal copyright protection
All of the following are factors that are significant in team composition EXCEPT -
answer- reward structure.
and answers | Updated RATED A+ | NEW
Which of the following statements regarding the three categories of knowledge is true? -
answer- Intellectual capital is essentially tacit knowledge
Which of the following marks would be eligible to become trademarks or service marks?
- answer- c. None of these are correct.
All of the following are common problems associated with new product development
(NPD) EXCEPT - answer- complicated products.
Which of the following is the most common reason that trademarks are denied? -
answer- The mark is likely to create confusion with an existing trademark in the
marketplace.
During the final phase of the product development cycle, an entrepreneur must decide
whether to - answer- All of these are correct.
b. start a business to make and distribute the product.
c. joint venture with another company that has the resources that the entrepreneur
needs.
d. sell the technology.
e. license the technology to another company to develop it into applications.
A copyright protects - answer- the form in which an idea is displayed.
Marcus has adopted "iFix it fast." as the slogan for his electronics repair shop. This
slogan is Marcus's - answer- trademark
Approximately _____ percent of new product development (NPD) projects don't include
vital market research. - answer- 35
The initial margins for a new line of cosmetics that Kim has developed are slim due to
development costs. She is wondering whether they will improve with economies of
scale. Which of the following product development trade-offs is Kim dealing with? -
answer- Product cost vs. development costs
To qualify for _____, the work must be in a fixed and tangible form—that is, one must
be able to see or hear it. - answer- federal copyright protection
All of the following are factors that are significant in team composition EXCEPT -
answer- reward structure.
