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BUAD 332 Exam 1 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 Verified
Question And Answers||Latest Version||Sure Pass!!!
Primary data - ANSWER-information created specifically for the
purpose at hand
Marketing research - ANSWER-systematic design, collection,
analysis and reporting of data relevant to a specific marketing
situation facing an organization
Exploratory research - ANSWER-gather preliminary information
that will help define the problem and suggest hypotheses
Descriptive research - ANSWER-describe things (ex: market
potential for a product, demographics, and attitutdes)
Causal research - ANSWER-tests hypotheses about cause-and-
effect relationships
Secondary data examples - ANSWER-internal databases,
commercial data services, government sources
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Primary data must determine: - ANSWER-research approach,
contact methods, sampling plan, research instruments
Qualitative research - ANSWER-observations, in-depth
interviewing, focus groups
Quantitative research - ANSWER-surveys, experiments, analytics
Pros of observation - ANSWER-record what "actually happened"
without bias or memory filters, avoids problems of measuring
attitudes or motivations, technology can facilitate detailed data
gathering
Cons of observation - ANSWER-attitudes and motives cannot be
determined, some behavior cannot be observed because it is
unethical or illegal
Survey research methods - ANSWER-telephone, mail, face-to-
face, electronic
Survey research examples - ANSWER-demographic data,
satisfaction, judgements, product use and intentions, attitudes
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What is the most commonly used method of collecting primary
data for marketers? - ANSWER-surveys
Pros of survey research - ANSWER-versatile, quick data
gathering and analysis, accuracy of data
Cons of survey research - ANSWER-survey construction and
quality highly variable, sampling is typically a problem, may
yield a great deal of data but little knowledge
Simple random sample - ANSWER-every member of the
population has an equal and known probability of selection
Stratified random sample - ANSWER-population is divided into
mutually exclusive groups and each group is randomly sampled
Convenience sample - ANSWER-researcher selects population
based upon ease and availability
Judgement sample - ANSWER-researcher strategically selects
members who are good representatives of the population
Simple definition of Marketing - ANSWER-managing profitable
customer relationships
BUAD 332 Exam 1 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 Verified
Question And Answers||Latest Version||Sure Pass!!!
Primary data - ANSWER-information created specifically for the
purpose at hand
Marketing research - ANSWER-systematic design, collection,
analysis and reporting of data relevant to a specific marketing
situation facing an organization
Exploratory research - ANSWER-gather preliminary information
that will help define the problem and suggest hypotheses
Descriptive research - ANSWER-describe things (ex: market
potential for a product, demographics, and attitutdes)
Causal research - ANSWER-tests hypotheses about cause-and-
effect relationships
Secondary data examples - ANSWER-internal databases,
commercial data services, government sources
,2|Page
Primary data must determine: - ANSWER-research approach,
contact methods, sampling plan, research instruments
Qualitative research - ANSWER-observations, in-depth
interviewing, focus groups
Quantitative research - ANSWER-surveys, experiments, analytics
Pros of observation - ANSWER-record what "actually happened"
without bias or memory filters, avoids problems of measuring
attitudes or motivations, technology can facilitate detailed data
gathering
Cons of observation - ANSWER-attitudes and motives cannot be
determined, some behavior cannot be observed because it is
unethical or illegal
Survey research methods - ANSWER-telephone, mail, face-to-
face, electronic
Survey research examples - ANSWER-demographic data,
satisfaction, judgements, product use and intentions, attitudes
, 3|Page
What is the most commonly used method of collecting primary
data for marketers? - ANSWER-surveys
Pros of survey research - ANSWER-versatile, quick data
gathering and analysis, accuracy of data
Cons of survey research - ANSWER-survey construction and
quality highly variable, sampling is typically a problem, may
yield a great deal of data but little knowledge
Simple random sample - ANSWER-every member of the
population has an equal and known probability of selection
Stratified random sample - ANSWER-population is divided into
mutually exclusive groups and each group is randomly sampled
Convenience sample - ANSWER-researcher selects population
based upon ease and availability
Judgement sample - ANSWER-researcher strategically selects
members who are good representatives of the population
Simple definition of Marketing - ANSWER-managing profitable
customer relationships
