Monitoring and Auditing (MSF)
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Step 5
Marketing Orientation Concept
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, actually focuses on marketing strategy
learn what the target demographic wants and work to satisfy those wants
better than the competition.
- design a product with the customer in mind rather than pushing the
products they feel like making.
ex) Coca Cola or Pepsi - promise their customers what they want - a great
taste experience
Suppliers (Microenvironment)
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Provide the resources to produce goods and services • Treat as partners to
provide customer value
Political and Social Environment
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includes laws, government agencies, and pressure groups that influence or
limit various organizations and individuals in a given society
Corporate (Company Wide Strategic Planning)
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Mission -> Goals & Objectives -> SBU
, Porter's 5 Forces
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-Rivalry among competitors;
-Threat of new entrants;
-Threat of substitute products;
-Bargaining power of buyers;
-Bargaining power of suppliers;
Publics (Microenvironment)
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any group that has an actual or potential interest in or impact on an
organization's ability to achieve its objectives
Consumer Decision Making Process
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need recognition, information search, evaluation of
alternatives, purchase, post purchase behavior
Marketing Management Orientation
Give this one a try later!
Step 5
Marketing Orientation Concept
Give this one a try later!
, actually focuses on marketing strategy
learn what the target demographic wants and work to satisfy those wants
better than the competition.
- design a product with the customer in mind rather than pushing the
products they feel like making.
ex) Coca Cola or Pepsi - promise their customers what they want - a great
taste experience
Suppliers (Microenvironment)
Give this one a try later!
Provide the resources to produce goods and services • Treat as partners to
provide customer value
Political and Social Environment
Give this one a try later!
includes laws, government agencies, and pressure groups that influence or
limit various organizations and individuals in a given society
Corporate (Company Wide Strategic Planning)
Give this one a try later!
Mission -> Goals & Objectives -> SBU
, Porter's 5 Forces
Give this one a try later!
-Rivalry among competitors;
-Threat of new entrants;
-Threat of substitute products;
-Bargaining power of buyers;
-Bargaining power of suppliers;
Publics (Microenvironment)
Give this one a try later!
any group that has an actual or potential interest in or impact on an
organization's ability to achieve its objectives
Consumer Decision Making Process
Give this one a try later!
need recognition, information search, evaluation of
alternatives, purchase, post purchase behavior
Marketing Management Orientation
