BUAD 332- Exam 1-Test Questions
with Quality Answers 2026 Update.
In BCG approach, ________ are high-share, high-growth businesses or products. They need
heavy investment to finance rapid growth and fend off competition. When their growth slows
down, they often turn into ___________ .
A) Dogs; cash cows
B) Question marks; dogs
C) Stars; Cash cows
D) Cash cows; stars
E) none of the above - Answer C) Stars; Cash cows
It is ____________ to keep a customer, than it is to get a new one.
A) Cheaper
B) More expensive
C) Faster
D) Both B and C are true - Answer A
In the Customer Value Hierarchy framework, the level of the hierarchy that best describes the
"supplier's world" is: - Answer C
Which of the following are methods that help companies learn more about what customers
value?
A) Mining customer databases
B) Performing primary customer research, including customer interviews, panels, surveys, and
observations
C) Analyzing customer complaints to look for new ways to meet what they need
D) All of the above - Answer D
All of the following are key aspects of customer value that we discussed in class, EXCEPT:
A) Customer value is driven by customer's goals, including their desired attributes, outcomes,
and goals.
B) Customer value is a tradeoff of the benefits and sacrifices that a customer gets from a
product or service.
C) Customer value is mostly made up of product features and attributes that sellers think should
be more attractive to customers.
, D) Customer value is relative to various competitor products, different individuals, and different
situations. - Answer C
The objective of __________ is to gather preliminary information that will help define a
marketing problem and suggest hypotheses.
A) Descriptive research
B) Exploratory research
C) Casual research
D) Marketing research - Answer B
In the class on Strategic Planning, we used Hewlett Packard as an example of a company that
can use the BCC Crowth-Share Matrix to analyze its portfolio of SBU's. We concluded that for HP,
the smart phone business is a ____________ and the calculator business is a ___________ .
A) Cash cow; dog
B) Question mark; cash cow
C) Star; cash cow
D) Cash cow; star
E) None of the above are correct - Answer B
A macroenvironmetal force that Apple Computer needs to be conscious of is the:
A) Economic environment facing Apple and its customers
B) Financial condition of its competitors
C) Number of people working at its stores
D) Location of distribution centers
E) Both A and B are correct - Answer A
Based on definitions we talked about in class, customer value in a business strategy sense can
be best described in which of the following ways?
A) The specific-value added features and attributes that a seller can build into its product or
service
B) A customer's personal value system, including traits like honesty, integrity or the things that
are "most important in life"
C) The customer's perception of what they want to have happen in a specific situation, with the
help of a product or service, in order to accomplish a desired purpose or goal
D) Getting the lowest price available (for example Wal-Mart's everday low pricing) - Answer C
Forces close to the company, including suppliers, marketing intermediaries, customers,
competitors, and publics make up a firm's ______________ .
with Quality Answers 2026 Update.
In BCG approach, ________ are high-share, high-growth businesses or products. They need
heavy investment to finance rapid growth and fend off competition. When their growth slows
down, they often turn into ___________ .
A) Dogs; cash cows
B) Question marks; dogs
C) Stars; Cash cows
D) Cash cows; stars
E) none of the above - Answer C) Stars; Cash cows
It is ____________ to keep a customer, than it is to get a new one.
A) Cheaper
B) More expensive
C) Faster
D) Both B and C are true - Answer A
In the Customer Value Hierarchy framework, the level of the hierarchy that best describes the
"supplier's world" is: - Answer C
Which of the following are methods that help companies learn more about what customers
value?
A) Mining customer databases
B) Performing primary customer research, including customer interviews, panels, surveys, and
observations
C) Analyzing customer complaints to look for new ways to meet what they need
D) All of the above - Answer D
All of the following are key aspects of customer value that we discussed in class, EXCEPT:
A) Customer value is driven by customer's goals, including their desired attributes, outcomes,
and goals.
B) Customer value is a tradeoff of the benefits and sacrifices that a customer gets from a
product or service.
C) Customer value is mostly made up of product features and attributes that sellers think should
be more attractive to customers.
, D) Customer value is relative to various competitor products, different individuals, and different
situations. - Answer C
The objective of __________ is to gather preliminary information that will help define a
marketing problem and suggest hypotheses.
A) Descriptive research
B) Exploratory research
C) Casual research
D) Marketing research - Answer B
In the class on Strategic Planning, we used Hewlett Packard as an example of a company that
can use the BCC Crowth-Share Matrix to analyze its portfolio of SBU's. We concluded that for HP,
the smart phone business is a ____________ and the calculator business is a ___________ .
A) Cash cow; dog
B) Question mark; cash cow
C) Star; cash cow
D) Cash cow; star
E) None of the above are correct - Answer B
A macroenvironmetal force that Apple Computer needs to be conscious of is the:
A) Economic environment facing Apple and its customers
B) Financial condition of its competitors
C) Number of people working at its stores
D) Location of distribution centers
E) Both A and B are correct - Answer A
Based on definitions we talked about in class, customer value in a business strategy sense can
be best described in which of the following ways?
A) The specific-value added features and attributes that a seller can build into its product or
service
B) A customer's personal value system, including traits like honesty, integrity or the things that
are "most important in life"
C) The customer's perception of what they want to have happen in a specific situation, with the
help of a product or service, in order to accomplish a desired purpose or goal
D) Getting the lowest price available (for example Wal-Mart's everday low pricing) - Answer C
Forces close to the company, including suppliers, marketing intermediaries, customers,
competitors, and publics make up a firm's ______________ .
