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Question 1
What is the industry term used to describe the sum of prices paid by a business's customers?
CORRECT ANSWER: Total Revenues
Rationale:
Total revenues represent the complete amount of money generated from customers purchasing
a company's products or services. In hospitality, this includes revenue from rooms, food,
beverages, and other services.
Question 2
Historically, what concept have hospitality managers chiefly used to calculate their selling
prices?
CORRECT ANSWER: Costs
Rationale:
Traditional hospitality pricing was mainly cost-based. Managers calculated the cost of providing
a service and added a desired profit margin to determine the selling price.
Question 3
What is an algebraic equivalent of the formula: Sales = Costs + Profit?
CORRECT ANSWER: Profit = Sales - Costs
Rationale:
By rearranging the equation:
• Sales = Costs + Profit
, • Profit = Sales − Costs
This formula determines the amount remaining after expenses are removed from sales revenue.
Question 4
What is the name for the net value achieved by both parties in a business transaction?
CORRECT ANSWER: Profit
Rationale:
Profit is the financial gain remaining after costs are deducted from revenue. It represents the
value achieved by the seller after completing a transaction.
Question 5
What element is not present in a barter economy?
CORRECT ANSWER: Money
Rationale:
A barter economy involves exchanging goods and services directly without using money as a
medium of exchange.
Question 6
What is the formula used to calculate an owner's ROI?
CORRECT ANSWER:
Owner's Investment Return ÷ Owner's Original Investment = Owner's Return on Investment
Rationale:
ROI measures how effectively an investment generates returns. It compares the gain from an
investment to the original amount invested.
Question 7
Sandy has 100 hotel rooms to sell. This Saturday night has enough customers to sell 125
rooms so she will be refusing 25 requests for rooms. What is this an example of?
, CORRECT ANSWER: Constrained Supply
Rationale:
Constrained supply occurs when demand exceeds the available amount of a product or service.
Hotels have a limited number of rooms, creating situations where some customers cannot be
accommodated.
Question 8
Which industry was the first to use Yield Management principles?
CORRECT ANSWER: Airline
Rationale:
Airlines pioneered yield management by adjusting ticket prices based on demand, timing, and
customer purchasing behavior. The hospitality industry later adopted similar strategies.
Question 9
What is the industry term used to describe the selling of rooms which are not actually
available for sale?
CORRECT ANSWER: Overbooking
Rationale:
Overbooking occurs when a hotel accepts more reservations than available rooms because
some guests are expected to cancel or not show up.
QuestionG10
WhatGisGtheGformulaGusedGtoGcalculateGAverageGDailyGRate?
GCORRECTGANSWER:
TotalGRoomGRevenueG÷GTotalGRoomsGSoldG=GAverageGDailyGRateG(ADR)
Rationale:
ADRGmeasuresGtheGaverageGpriceGpaidGforGeachGoccupiedGroom.GItGhelpsGrevenueGmanagersGeval
uateGpricingGperformance.