SMPS CPSM EXAMS 2 QUESTIONS AND ANSWERS
SET A+
✔✔Economic
Political
International
Socio-Cultural
Technological
Legal
Environmental - ✔✔Elements of EPISTLE Model
✔✔Strategic Market Forecast - ✔✔This type of forecast is long-term, and looks 1-5
years (or more) into the future)
✔✔Business Forecast - ✔✔This type of forecast is useful for time-sensitive decisions
that need to be made in the next 3-12 months
✔✔Strengths & Weaknesses - ✔✔These components of a SWOT Analysis are internal
✔✔Opportunities & Threats - ✔✔These components of a SWOT analysis are external
✔✔Threats - ✔✔Component of a SWOT analysis that describes anything that could hurt
your future position
✔✔Opportunities - ✔✔Component of a SWOT analysis that includes areas to develop
growth, expansion, or depth
✔✔Strengths
Opportunities
Aspirations
Results - ✔✔Components of the SOAR Framework
, ✔✔Client-Driven Firm - ✔✔Firm that focuses on a limited number of existing clients and
seeks new opportunities to provide services to these clients
✔✔Market-Driven Firm - ✔✔Firm that focuses less on existing clients and more on
increased penetration of one or more markets
✔✔Design-Focused Firm - ✔✔Firm more concerned with the big idea, vision, or finding
a solution to the client's challenge
✔✔Execution-Focused Firm - ✔✔Firm focused on completing the project in a what that
meets the client's expectations while minimizing risk
✔✔Positioning - ✔✔Process of clearly defining your firm relative to the competition (i.e.
- leader, underdog, newcomer, etc.)
✔✔Specific
Measurable
Attainable
Relevant
Time-Based - ✔✔Components of SMART goals
✔✔Personality - ✔✔The Myers-Briggs Type Indicator and DISC profile are designed to
measure what?
✔✔5-15% - ✔✔Percentage of the firm's total operations that are typically budgeted to
marketing.
✔✔Goal-Based Budgeting - ✔✔Which budgeting method is more time-consuming
initially but also the most accurate?
✔✔70-80% - ✔✔Percentage of marketing budget that should be allocated to personnel
costs.
✔✔20% - ✔✔Typically, new clients provide what percent of A/E/C firms' revenue?
✔✔Marketing ROI - ✔✔This financial metric, calculated as Total Revenue - Total
Marketing Expenses, does not demonstrate a link between marketing and the work the
firm is winning.
✔✔Multi-Phase Selection - ✔✔Procurement process including multiple steps, typically,
and RFQ, shortlist, RFP, and interview
✔✔Good Faith Effort - ✔✔Evidence that the firm made attempts to meet SDBE
participation goals
SET A+
✔✔Economic
Political
International
Socio-Cultural
Technological
Legal
Environmental - ✔✔Elements of EPISTLE Model
✔✔Strategic Market Forecast - ✔✔This type of forecast is long-term, and looks 1-5
years (or more) into the future)
✔✔Business Forecast - ✔✔This type of forecast is useful for time-sensitive decisions
that need to be made in the next 3-12 months
✔✔Strengths & Weaknesses - ✔✔These components of a SWOT Analysis are internal
✔✔Opportunities & Threats - ✔✔These components of a SWOT analysis are external
✔✔Threats - ✔✔Component of a SWOT analysis that describes anything that could hurt
your future position
✔✔Opportunities - ✔✔Component of a SWOT analysis that includes areas to develop
growth, expansion, or depth
✔✔Strengths
Opportunities
Aspirations
Results - ✔✔Components of the SOAR Framework
, ✔✔Client-Driven Firm - ✔✔Firm that focuses on a limited number of existing clients and
seeks new opportunities to provide services to these clients
✔✔Market-Driven Firm - ✔✔Firm that focuses less on existing clients and more on
increased penetration of one or more markets
✔✔Design-Focused Firm - ✔✔Firm more concerned with the big idea, vision, or finding
a solution to the client's challenge
✔✔Execution-Focused Firm - ✔✔Firm focused on completing the project in a what that
meets the client's expectations while minimizing risk
✔✔Positioning - ✔✔Process of clearly defining your firm relative to the competition (i.e.
- leader, underdog, newcomer, etc.)
✔✔Specific
Measurable
Attainable
Relevant
Time-Based - ✔✔Components of SMART goals
✔✔Personality - ✔✔The Myers-Briggs Type Indicator and DISC profile are designed to
measure what?
✔✔5-15% - ✔✔Percentage of the firm's total operations that are typically budgeted to
marketing.
✔✔Goal-Based Budgeting - ✔✔Which budgeting method is more time-consuming
initially but also the most accurate?
✔✔70-80% - ✔✔Percentage of marketing budget that should be allocated to personnel
costs.
✔✔20% - ✔✔Typically, new clients provide what percent of A/E/C firms' revenue?
✔✔Marketing ROI - ✔✔This financial metric, calculated as Total Revenue - Total
Marketing Expenses, does not demonstrate a link between marketing and the work the
firm is winning.
✔✔Multi-Phase Selection - ✔✔Procurement process including multiple steps, typically,
and RFQ, shortlist, RFP, and interview
✔✔Good Faith Effort - ✔✔Evidence that the firm made attempts to meet SDBE
participation goals
